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CareersOur mission is to build the CRM for the next generation.We’re redefining CRM — shipping powerful, groundbreaking features at every turn. Join us to revolutionize the world’s largest software category.Join the team:host{display:inline-block;direction:ltr;white-space:nowrap;line-height:1}span{display:inline-block}:host([data-will-change]) span{will-change:transform}.number,.digit{padding:round(nearest, calc(var(--number-flow-mask-height, 0.25em) / 2), 1px) 0}.symbol{white-space:pre}+130:where(number-flow-react){line-height:1}number-flow-react > span{font-kerning:none;display:inline-block;padding:calc(round(nearest, calc(var(--number-flow-mask-height, 0.25em) / 2), 1px) * 2) 0}+130Features, improvements, milestones over time. :host([mediaisfullscreen]) ::slotted([slot=media]) { outline: none; } :host { box-sizing: border-box; position: relative; display: inline-block; line-height: 0; background-color: var(--media-background-color, #000); overflow: hidden; } :host(:not([audio])) [part~=layer]:not([part~=media-layer]) { position: absolute; top: 0; left: 0; bottom: 0; right: 0; display: flex; flex-flow: column nowrap; align-items: start; pointer-events: none; background: none; } s…

About AttioAttio is the agentic CRM that meets you where you work, compounds every customer signal into context, then acts on it across your pipeline to let you move at unmatched speed and scale. Teams use Attio to get ahead, always know their next move, and raise the ceiling on what's possible.Founded in London by Nicolas Sharp and Alexander Christie in 2019.NamingAttio is spelled as one word with an uppercase A. It names both our company and product. Attio is pronounced "AT-ee-oh" with the emphasis on the first syllable and a strong “t” sound. Softer “t” sounds and broader vowels from regional accents are acceptable.Capitalize the names of Attio products, such as Call Intelligence, Workflows, and Ask Attio. Keep features within a product lowercase, such as custom objects, people object, and permissions.Read the story of how we chose the name Attio on our blog.WordmarkThe wordmark is the most recognizable form of Attio's brand. Use it by default wherever the layout allows.Do not use the Attio wordmark without the logo, and do not typeset the name in place of the wordmark.Wordmark [SVG]DownloadLogoThe Attio logomark is the visual shorthand for our brand. Use it where space is limit…

Report a problemSubscribe to updatesReport a problemSubscribe to updatesWe’re fully operationalWe’re not aware of any issues affecting our systems.System statusJun 2026-Sep 2026Attio Cloud99.96% uptimeAttio CloudAttio Web Client99.98% uptimeAttio Web ClientBackground Tasks100% uptimeBackground TasksAttio Cloud Storage100% uptimeAttio Cloud StorageCustomer Helpdesk100% uptimeCustomer HelpdeskCalendarSep 2026Loading...MTWTFSS123456789101112131415161718192021222324252627282930Powered byPrivacy policy·Terms of service(self.__next_f=self.__next_f||[]).push([0])self.__next_f.push([1,"1:\"$Sreact.fragment\"\n6:I[10434,[\"/_next/static/chunks/26phmioaopmnk.js?dpl=dpl_CCgnUFp3GktshAd4ssN6a4kYxDv9\",\"/_next/static/chunks/3zc-5dgn4i0zm.js?dpl=dpl_CCgnUFp3GktshAd4ssN6a4kYxDv9\"],\"OutletBoundary\"]\n7:\"$Sreact.suspense\"\n9:I[10434,[\"/_next/static/chunks/26phmioaopmnk.js?dpl=dpl_CCgnUFp3GktshAd4ssN6a4kYxDv9\",\"/_next/static/chunks/3zc-5dgn4i0zm.js?dpl=dpl_CCgnUFp3GktshAd4ssN6a4kYxDv9\"],\"ViewportBoundary\"]\nb:I[10434,[\"/_next/static/chunks/26phmioaopmnk.js?dpl=dpl_CCgnUFp3GktshAd4ssN6a4kYxDv9\",\"/_next/static/chunks/3zc-5dgn4i0zm.js?dpl=dpl_CCgnUFp3GktshAd4ssN6a4kYxDv9\"],\"MetadataBou…

Aug 25New Workflows appsConnect more of your stack.DesignFeatureEnhancement

Your team, amplified. Agents prospect and reach out when buyers are looking, building a pipeline of deals ready to win.Companies to workAL+1ShareAsk AttioAll CompaniesView settingsNew personCompanyOpenAIHarveyBrowserbaseCursorNotionGranolaRampElevenlabsLinearICP Score989897969692919188OwnerIsla HarringtonGeorge WilkesTheo MarshallAmelia CarterNathan ColeDaniel FraserMaxwell TurnerTheo MarshallSamuel ClarkeResearch agentOpened 40+ GTM rolesHired a new CROBuilding its first GTM teamOpened 14 AE roles this quarterOpening a new sales hubRaised $125M Series CDoubling its sales org this yearNew VP Sales from enterprise SaaSMade its first sales hiresSend emailSend follow up email to Maya WhiteThe intro email ties Maya's new VP role, the Series C, and 14 open AE roles to faster hiring.ToMMaya WhiteCC / BCCSend emailDiscardSave draftFree your reps to sell.Agents handle the research and busywork. Reps focus their time where deals get won.Ask something...10 accounts ready for outreachGranolaRaised $125M Series CLinearBuilding out its sales teamNotionNew VP Sales from enterprise SaaSOpenAIScaling faster than it can hireShopifyDoubling down on enterprise salesDropboxGTM reset under a new CROAge…

New Workflows appsCopy link to this entryDesignFeatureEnhancementConnect more of your stack.Google Sheets. Pull data in from a sheet to enrich or route a record, and push records back out to the spreadsheets finance and ops live in.Asana. Spin up Asana projects and tasks from a workflow, from scratch, or from a template. For example, start a tech-review project the moment a deal reaches a new stage.Hunter. Find and verify work emails from a name, LinkedIn URL, or domain, without leaving Attio.And you can now find and install apps without leaving the builder: search the App Store and get smart suggestions filtered to the blocks you’re using.Explore all apps in our App Store.See the Help Center for more information on setting up Google Sheets in your workflows, or for help setting up your workflows.Next

New Workflows blocksCopy link to this entryDesignFeatureEnhancementMore control over everything your workflows can do.Update any field on a task. Reassign the owner, push a due date, or edit any field from a workflow.Trigger from a note. Kick off a workflow when a note is ready, so things like Granola call summaries only run once they're complete.Cancel a stuck run. Force a stalled block to stop, then safely retry, so one stuck step never holds up the rest.Check out the full workflows block library in our Help Center.PreviousNext

Rename system objectsCopy link to this entryFeatureEnhancementYour CRM in your own words.You can now rename system objects like Deals, Workspaces, and Users, and change their icons to match.For example, call the Users object ‘Leads’, the Deals object ‘Opportunities’, or whatever best reflects how your team works.Start customizing your objects in the Help Center.PreviousNext

A refreshed sidebarCopy link to this entryFeatureEnhancementGet around faster.The sidebar has been reorganized: Quick Actions is now Search, Notifications sits right beside it, and Sequences and Workflows have moved out of Automations to stand on their own.Learn more about navigating your workspace in the Help Center.PreviousNext

Changelog (August 25, 2026)Copy link to this entryDesignFeatureEnhancementDictate to Ask Attio. Dictation is now native, so you can speak your requests to Ask Attio without reaching for an external transcription tool.Find any setting fast. Settings search now covers every tab and section, so you can jump straight to any settings page from the sidebar.Triggers have been renamed for clarity. The Record, List entry, and Note command triggers are now Record, List entry, and Note actions.Catch any emails that didn’t send. A new Failed tab in Emails surfaces manually written emails that failed after every retry, with clearer feedback when a mailbox disconnects.More models in Ask Attio. Gemini Flash 3.7 is now available in Ask Attio and the Workflow Custom Agent block.Icons and avatars are now a standard 16px across the product, for a cleaner, more consistent interface.PreviousNext

[Inside Attio]Aug '26What AI can’t change: Behind Attio’s latest brand campaignWhy Attio's latest brand campaign is built around the one part of sales AI doesn't touch: the celebration itself.Kate Donnellan Campaigns LeadAug '26[Inside Attio]4 min readAug '26What AI can’t change: Behind Attio’s latest brand campaignKate Donnellan Campaigns Lead[Inside Attio]Aug '26Why Attio hires graduates The bet on early talent that keeps paying off.Shriya Anand Chief of Staff[Product]Jul '26Attio does the mathFormula attributes calculate new values from your data and understand how it changes over time.Abby Uy Product Marketing[Company]Aug '25Attio raises $52m Series BWe’re building the new foundation of CRM that lets every team build on their own terms.Nicolas Sharp CEO & Co-founderLatest articles All articles[32]Company[5]Guides[4]Inside Attio[4]Perspectives[3]Product[16]What AI can’t change: Behind Attio’s latest brand campaignAug '26[Inside Attio]Why Attio's latest brand campaign is built around the one part of sales AI doesn't touch: the celebration itself.Why Attio hires graduates Aug '26[Inside Attio]The bet on early talent that keeps paying off.Attio does the mathJul '26[Product]Formula …

Published Aug '26blogInside AttioPublished Aug '264 min readWhat AI can’t change: Behind Attio’s latest brand campaignKate Donnellan Campaigns LeadTable of ContentsThe work changes. The celebration doesn’t.For teams already living the shiftFrom idea to imageWhat AI can’t changeSales is changing quickly.AI is reshaping how revenue teams research accounts, prospect, qualify leads, follow up, manage pipeline and decide what to do next. Work that once depended on people manually moving information between systems can increasingly be understood and acted on by the platform itself.Attio is built for that shift. As the Agentic CRM, Attio gives teams a system that understands the context around customers and prospects, surfaces what matters and can increasingly act on it.For our latest brand campaign, we wanted to bring that vision to a much bigger audience.But rather than build a campaign around everything AI is changing, we became interested in the inverse question:If the way sales happens is changing this much, what stays the same?The work changes. The celebration doesn’t.There is no shortage of advertising about the future of AI.Revenue teams are surrounded by the same promises about o…

Published Mar '23blogCompanyPublished Mar '23Updated Aug '265 min readAttio raises $23.5m Series A roundNicolas Sharp CEO & Co-founderTable of ContentsThe state of CRM todayBuilding a new model for CRMWhat's coming aheadBacked by the best in the industryJoin our teamAttio is on a mission to reinvent CRM for the modern era. Our focus is on building a CRM that is not only beautiful and intuitive, but also powerful, flexible, and easy to use. We're combining the power of advanced data architecture with the magical user experiences of no-code software.That’s why we’re thrilled to announce today that we’ve raised $23.5 million in Series A funding from our new partner Redpoint Ventures, with participation from our existing investors Balderton Capital and Point Nine.We’re also happy to announce that after three years of intense focus and dedication, we are now officially generally available!The state of CRM todayNearly every business depends on CRM, but the current options are in need of reinvention. Legacy CRMs offer powerful data models but are slow to deploy and complex to configure. Customizing them to your liking can take hundreds of hours, tens of thousands of dollars in consultants…

Published Mar '23blogPerspectivesPublished Mar '23Updated Aug '2610 min readWhy Salesforce is greatAlexander Christie CTO & Co-founderTable of ContentsWhat is a CRM?When the cookie cutter is the wrong shapeThe magic of the Custom ObjectsSalesforce and the CRM complexity taxWhy it’s hard to compete with SalesforceCreating a new pathThere comes a time in every startup’s life where it’s time to pick a CRM (Customer Relationship Management) tool. The 1000 item long Notion table you used is overflowing and it’s time to get a “real” CRM. For technical and product founders, we look for solutions with a good user experience, strong integrations and a pricing strategy that can be understood without a PhD in econometrics.However, in the competitive landscape of CRM this is easier said than done. You may find a few choices that almost meet the criteria. But inevitably, someone will utter the phrase “We’re going to end up on Salesforce anyway.”And they’re probably right.In order to understand why Salesforce has established itself in such a strong position, it’s important to step back and consider what a CRM is and the critical role it plays in most software companies.What is a CRM?In its simpl…

Published Nov '21blogCompanyPublished Nov '21Updated Aug '262 min readAnnouncing our $7.7m seed round led by Point NineNicolas Sharp CEO & Co-founderTable of ContentsWe're building more than a CRMToday we're proud to announce that we've raised $7.7m in seed funding. The round, led by Point Nine, with participation from Balderton, Headline, our existing investors Passion Capital, and numerous Angels, will help accelerate our mission to completely change CRM.We're building more than a CRMWe firmly believe that business-built software is the future and that end-users will increasingly demand the ability to simply and quickly configure tools to their exact needs. Notion, Airtable, Webflow, and Zapier started this wave, we're bringing it to the largest business software category: CRM.Changing paradigmsWith Attio, we're completely changing how people think of CRM with two fundamental shifts from the traditional paradigm.The first shift is that Attio is built directly on top of team's existing data streams, rather than requiring continuous manual inputs. We've started with email, calendar, and social data, but we're quickly including product and analytics streams too.Direct data integrati…

Published Sep '23blogProductPublished Sep '23Updated Aug '262 min readAttio + June: Bring product data to your CRMNicolas Sharp CEO & Co-founderTable of ContentsA CRM natively built for PLGA single source of truthHow to get startedOver the past few years, product-led growth (PLG) has become one of the most important GTM motions in B2B SaaS.However as the shift to PLG accelerates, most CRMs are struggling to adapt. Their rigid data structures mean that businesses must shoehorn product data into data models that don't make sense, or they can't even integrate their data at all.Attio is different. From the very beginning, we've built our product to natively support PLG motions. That's why we're thrilled to announce our integration with June.so, which will bring your product data into Attio with just a few clicks. No reverse ETL or data warehouse required.A CRM natively built for PLGAttio's powerful object data model allows you to fully integrate your data in whichever way that makes sense for your business. You can use custom objects to build a data structure that exactly supports your product data. For example, in a typical PLG setup, you would create objects for Workspaces and Users:…

Published Jul '23blogPerspectivesPublished Jul '23Updated Aug '269 min readTransitioning from founder-led sales to a scalable revenue engineFrank Mayfield Head of Sales and MonetizationTable of ContentsBackgroundHow to transition out of founder-led salesFind the right sales talentYou’re a startup founder. You pitch your product countless times a day, you’ve crystalized your company’s value proposition, and you’ve secured funding and a huge network in your industry. You’ve also been responsible for any revenue that’s made it through the door, with little, if any sales training under your belt.But now comes the (even) harder part: making this scale. You can’t do this forever, otherwise, how will your company grow?Generally speaking, startup founder teams will hit their first obstacles in going to market when it’s time to transition out of founder-led sales.How do you set up your company so that it can grow successfully, without you being involved in every sales deal, and only the ones where the founder’s presence really matters?Here we’ll walk through a few things that are most common in initial sales motions when they are founder-led, and a few best practices to ensure a smooth tran…

Published Oct '23blogGuidesPublished Oct '23Updated Aug '263 min readMonitoring product-led growth metrics that matterAlice Chen Marketing SpecialistTable of ContentsMetrics that matterBeyond the metricsIn product-led growth, the metrics are the signals. Who's activating, who's expanding, who's about to leave — every move a customer makes shows up in the data before it shows up in revenue.The trick is catching those signals when they happen, and turning them into action while the moment's still warm. Below are three PLG metrics worth monitoring, and the workflow you'd build in Attio to act on each one.Before you startThese workflows are only as good as the product context behind them. Make sure your Attio workspace is connected to your product usage data, billing, and support stack before wiring these up. The agents below depend on those signals being there to read.Metrics that matterWhat follows are three of the most useful metrics to watch in a PLG motion, each paired with a workflow that turns the metric's movement into action.Activation rateActivation rate is the share of new signups who hit a meaningful first-value milestone in a defined window: completing onboarding, sending …

Published Oct '23blogGuidesPublished Oct '23Updated Aug '262 min readEssential AI workflows to boost your GTM strategyAlice Chen Marketing SpecialistTable of ContentsLead enrichment and routingPre-deal account briefsSignal-triggered outreachLost deal pattern analysisWon deal handoverBeyond the fiveAI in CRM has come a long way since "summarize this record" was the killer use case. The real leverage now is workflows where AI agents do work end-to-end: researching accounts, drafting messages, qualifying leads, surfacing risks, all alongside your team.Below are five of the highest-leverage AI workflows GTM teams are running in Attio today, each with a prompt you can drop into Ask Attio to set it up.Before you startThese workflows are only as good as the context they read. Make sure your Attio workspace is connected to the relevant data — CRM records, conversations, product activity, and your stack — before wiring any of them up.Lead enrichment and routingThe first thing that should happen when a lead comes in is everything. Look up the company. Score the fit. Pick the right rep. Most teams do this manually and get to maybe 20% of inbound; an agent does it 100% of the time, before the …

Published Oct '23blogGuidesPublished Oct '23Updated Aug '262 min readUnlock sales potential with WorkflowsAlice Chen Marketing SpecialistTable of ContentsPersonalized outbound at scaleMQL scoring and routingStalled deal re-engagementRenewal prep briefsPipeline review prepBeyond the fiveSales reps spend only about a third of their day on actual selling. The rest goes to research, admin, CRM updates, and the context-switching that comes with running deals. The right workflows take most of that work off them.Below are five sales workflows worth running in Attio, each paired with an Ask Attio prompt you can drop in to set it up.Before you startThese workflows are only as good as the context they read. Make sure your Attio workspace has your CRM, calendar, email, and the rest of your sales stack connected before wiring them up.Personalized outbound at scaleResearching a target account and writing a personalized opener takes a good AE 20 minutes. They'll do it for the ten accounts that matter most, then default to templates for everyone else. An agent can do the personalized version for the whole list.Try this in Ask AttioFor every account in our 'Target accounts' list that doesn't have …

Published Oct '23blogGuidesPublished Oct '23Updated Aug '262 min readWorkflows for product-led growth in CRMAlice Chen Marketing SpecialistTable of ContentsPQL handoffAccount expansionChurn saveIn product-led growth, the product does the selling. But the team behind it still has to read every signal — who's expanding, who's slipping, who's about to churn — and act on it before the moment passes.That's where Workflows comes in. The right workflow watches product usage, billing, and CRM data alongside your team. When something changes, it surfaces the signal, drafts the play, and routes the work to the right person. Below are three of the plays every product-led team should be running.Before you startThese workflows are only as good as the product context behind them. Make sure your Attio workspace is connected to your product usage data, billing, and support stack before wiring these up. The agents below depend on those signals being there to read.PQL handoffWhen product usage signals say a free-tier account is ready to talk to sales, this workflow catches it, scores the account, and hands it to the right rep with the work already done.Try this in Ask AttioWhen a free-tier account h…

Published Nov '23blogProductPublished Nov '23Updated Aug '265 min readIntroducing Attio Automations: The engine for your GTM teamIlan Cedillos Brand & CommsAutomations is now Workflows. The article below is the original 2023 announcement. Three things have evolved since then: AI blocks grew into AI agents. The classification, summarization, and prompt completion blocks described below were the seeds of what's now a full agent framework — including a Web Agent for live research, Custom Agents for any task, and using Ask Attio to create Workflows from a single sentence. The integrations list grew considerably. Beyond the five original partners named here, Workflows now ships app blocks from Linear, Fin, Granola, and others, plus MCP for connecting any tool in your stack. Custom Agents replaced the prompt completion block. Custom Agents use Attio's Universal Context, any MCP-connected tool, and an array of model providers at your disposal to run your workflow. Read the launch announcement for the new Workflows →Table of ContentsAutomate, iterate, accelerateAttio AI: Bring unstructured data into your automationsFrom zero to oneGetting startedAfter seven months of non-stop building, we’…

Published May '24blogProductPublished May '24Updated Aug '264 min readAttio + Hightouch: All your user and product data inside your CRMHeather Rowland Marketing SpecialistTable of ContentsA CRM that truly represents your business modelAutomate, iterate, and accelerate PLG to new heightsGetting startedWe’ve just shipped our integration with Hightouch, so you can easily leverage your complete user and product data inside Attio.We know how painful it usually is to run a product-led growth (PLG) business model with a CRM. Adapting the rigid data structures of traditional CRMs for PLG is costly, manual and tedious, and even then often fails to provide a single source of truth for your GTM team.Attio is different: it’s been built from the very beginning to natively support PLG, with the power and flexibility to support any other business model or data structure. Our new integration with Hightouch makes it easier than ever to put your data to work and accelerate your growth.Hightouch is completely disrupting the data activation space. Hightouch’s Reverse ETL enables any user, regardless of technical ability, to easily sync any data from your data warehouse into other tools in your stack. …

Published May '24blogProductPublished May '24Updated Aug '262 min readThe new Attio importer is hereHeather Rowland Marketing SpecialistTable of ContentsImport data into any objectMap data faster than ever beforeTrack your progressGet startedToday, we’re launching our brand new importer. Rebuilt from the ground up, you can now import your data into any object or list, and also import relationships between objects and references.We’ve also shipped a number of other new features that help you import data into Attio faster and better than ever before.Import data into any objectOur new importer supports standard objects, custom objects, and all attribute types. This means you can now import your data directly into objects, as well as lists.You can also import relationships between objects from a single CSV file, or create new relationships between a row being imported and existing records in Attio.For example, importing a file with the columns Name, Email, Company name, Company domain would create a relationship between the Person and Company listed in each row, and create any missing records for either Person or Company.Map data faster than ever beforeWhether you’re uploading a file o…

Published May '24blogProductPublished May '24Updated Aug '264 min readReporting 2.0: Powerful new features are hereHeather Rowland Marketing SpecialistTable of ContentsPowerful new report builderData-first building flowIntuitive visualizationsImproved historical reportingStress-free data explorationGet started nowWe’ve just released major updates to our reporting system, including a whole new building flow, powerful new configurations, beautiful refreshed designs, and more.With today’s updates, building powerful reports is now more intuitive than ever before.Powerful new report builderWe’ve completely overhauled our report builder. You’ll now find five key report types, each with their own unique configuration and powerful new features. These intuitive new report types mean you can now identify and build any report you need, quicker than ever.Insight reports analyze the latest data for your business, such as the geographic distribution of your customers. These are now even more powerful, with a new data-first report builder and improved configuration capabilities.Historical values reports show how your data has changed over time, for example your MRR growth over the last year. We’v…