We’re building creative tools to grow businesses, starting with one huge channel: Outbound sales. Changing the way people find their customers takes creativity, discipline and detail.
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What we’re all aboutKindness and creativity run deep at Clay. We care about bringing out the brightest parts of one another and building world class products.OPERATING PRINCIPLESNegative maintenanceGo beyond your job to make life easier for others. Kill ambiguity before it slows others down, solve problems upstream, and proactively improve systems.Non-attached actionBe intentional & adaptable without being trapped in ego. Move quickly, but don’t hold on tightly. Be thoughtful, but don’t overthink. Take action, but don't be attached to any result.How we operate follows from those two principles. We act based on our best judgement and keep each other in the loop. We "make it work," then "make it great." We have quiet egos and prioritize the success of our team.We embrace our zones of geniusWe give people the space to thrive in their zone of genius, whether that means inventing a new role or stepping into one for the first time. We have farmers, magicians, journalists, and dancers who are also world-class developers, designers, communicators, and sellers.Puneet SabharwalHe started a plant company and now leads Brand and Experiences at Clay.Peter KangHe was an investment banker with 20…
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You know some things, we know some things. Together we know a lot of things. Kindness and creativity run deep at Clay. We care about bringing out the brightest parts of one another and building world class products.
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Infrastructure to get any data, run agentic workflows, and launch GTM plays.
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/* ===================================================================== 1. GRID CONTAINER --unit-h and --unit-w are the only two spatial numbers. One unit is one standard logo card. ===================================================================== */ .home-logo_base{ --unit-h: 5rem; /* one row */ --unit-w: 10.05rem; /* one slot = one logo card */ --unit-gap: 0.75rem; display: grid; grid-template-rows: repeat(3, var(--unit-h)); grid-auto-columns: var(--unit-w); gap: var(--unit-gap); grid-auto-flow: column dense; /* only used by cards with blank props */ align-items: stretch; align-content: stretch; } /* ===================================================================== 2. PLACEMENT One rule. Section 3 is only lookup tables feeding it. ===================================================================== */ .logo-card{ grid-column: var(--col, auto) / span var(--span, 1); grid-row: var(--row, auto) / span var(--tall, 1); } /* ===================================================================== 3. LOOKUP TABLES Generated, not hand-edited. Slots go to 32, roughly double the current wall. If it ever passes 32, regenerate rather than appending by hand — a card past the end fails …
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Codify the GTM logic that is custom to your business, centralize it, and scale it across every table and audience in Clay. Your best logic becomes your org's default.
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Trusted by more than 300,000 leading GTM teams of all sizes .wide_logos-contain a.logo_cover:hover:after { opacity: 1; transform: translateX(110%); } @media (min-width: 992px) { .wide_logos-contain .logo_cover:hover .u-card_post-wrapper { transform: translateY(-15%); opacity: 1; } } [data-wf--misc-testimonial-logos--variant="marquee"] .wide_logos-contain { animation: logos-marquee linear 60s infinite; margin: 0; padding: 0; } [data-wf--misc-testimonial-logos--variant="marquee"]:hover .wide_logos-contain, [data-wf--misc-testimonial-logos--variant="marquee"]:focus .wide_logos-contain, [data-wf--misc-testimonial-logos--variant="marquee"]:has(*:focus) .wide_logos-contain { animation-play-state: paused; } html:not(html.wf-design-mode, html.w-editor-preview) [iseu='true'] { visibility: hidden; } [iseu='false'] [data-logo-eu], [iseu='true'] [data-logo-na] { display: none; } @media (min-width: 992px) { .wide_logos-contain .logo_cover-2:hover .u-card_post-wrapper { transform: translateY(-30%); opacity: 1; } } @keyframes logos-marquee { from { transform: translateX(0%); } to { transform: translateX(-100%); } } const GEO_URL = "https://api.clayrun.dev/geo"; const controller = new AbortControl…
Curious to discover how Clay can help your company grow faster? Meet with one of our GTM Engineers to learn more.
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The most creative minds in GTM. October 8, San FranciscoGet tickets →Copy logo to clipboard (png)Copied!Copy logo to clipboard (png)Copied!Download brand assetsDownloaded!BackProductProductSolutionsSolutionsResourcesResourcesCompanyCompanyPricingPricing⌘KLog inGet a demoStart free trialData infrastructureAudiencesCentralize your first and third party data sources in ClayData marketplaceBuy data from 200+ providers in one placeSignals and IntentTrack job changes promotions or other signalsWaterfallCombine multiple data providers for the best coverageAgentsClaygentsResearch target companies and people with AIAccount AgentsResearch target companies and people with AIAgent plugin CLI/APIBuild in Clay directly via a coding agent with API and CLIMCP for repsTrack job changes promotions or other signalsOrchestrationWorkflowsLink long form description will go in this slot here.FunctionsLink long form description will go in this slot here.AI formattingLink long form description will go in this slot here.ExecutionAdsSync targeted ad audiences to Linkedin, Meta, and GoogleSequencerUse Clay's native sequencer or automate messagingClay MCPGive reps the best prospecting data in their AI toolsDat…
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Agent plugin CLI/APIBuild in Clay directly via a coding agent with API and CLI
Bring data from 200+ providers and Ops-managed workflows into one place in the tools reps already use.
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“Clay's MCP helps us find and enrich ICP contacts across multiple providers and push them into Salesforce for SDR follow-up, all from inside Claude. Budget guardrails and admin controls mean reps can move faster without Ops losing control.”Zach MatekDirector of Marketing Ops, SaviyntFOR OPSFOR SALESReps get the right data faster while Ops keeps controlStandardize prospecting workflows with centralized first and third party data without losing governanceGet startedGovern the logic, compliance and spendGive reps pre-built workflows and trusted outputs while you centrally control CRM write-backs, compliance logic, and enrichment spend.Deploy repeatable workflows across every repTurn your best reps' playbooks into Functions the whole team can run, distributed automatically without added Ops overhead.Data quality you can trust and traceEvery email and phone number is validated across Clay's 200+ vendors, so reps get fewer dead ends and more time selling.Run your entire prospecting on Clay without living in itFind, enrich, and act on the highest-quality contacts without leaving your AI tool. .mcp-linkdock { --oat-500: #1b1a18; --spring: cubic-bezier(0.16, 1, 0.3, 1); position: relative; …
Clay enables always-on enrichment of your entire CRM or DWH with the best fill and match rates from 150+ data providers, intent signals, and AI sales research agents.
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Case studyVantaBefore Clay, Vanta used multiple tools to run CRM enrichment. With Clay, they combine and cross-reference data from multiple providers to select the most reliable data points from each source. This simplifies their own tooling and makes their CRM a source of truth. "We're no longer limited by the accuracy of any single provider—instead, we get the best of each provider's strengths, automatically combined into one reliable output."Read Vanta case studyCase studyAnthropicAnthropic tripled their enrichment coverage by routing all inbound leads through Clay's waterfall enrichment and automated ICP scoring before syncing to Salesforce, turning incomplete leads into sales-ready opportunities automatically.Read Anthropic case studyCase studyOpenAIOpenAI used Clay's multi-provider waterfall enrichment to double inbound lead enrichment coverage rates from 40% to 80%.Read OpenAI case studyCase studyIntercomIntercom enriched thousands of CRM records using Clay’s marketplace of 150+ data providers, pulling in firmographic data, headcount trends, job postings, technographic markers, and even niche data points like support team size. This allowed their RevOps team to analyze what …
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AudiencesCentralize your first and third party data sources in Clay
Service Level Agreement (“SLA”) is entered into by Clay Labs Inc.
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Service Level AgreementThis Service Level Agreement (“SLA”) is entered into by Clay Labs Inc. (“Clay”) and the Clay customer identified in the applicable agreement for Clay services (“Customer”) (each a “Party”; collectively the “Parties”) and is incorporated by reference into the applicable agreement governing Customer’s use of Clay’s services described at https://university.clay.com/docs (the “Agreement”) between the Parties. All capitalized terms used in this SLA but not defined will have the meaning set forth in the Agreement. This SLA prevails over any conflicting term of the Agreement but does not otherwise modify the Agreement.Additional Definitions. 1.1 “Available” means the Covered Services are available for access by Customer over the internet. The Services are not considered Available in the event of any inaccessibility, except as a result of an Exception. The Covered Services will be deemed unavailable if the Customer is unable to access the Clay Workspace via the internet (“Downtime”). 1.2 “Covered Services” means the Clay Workspace web application.1.3 “Exception” means any one or more of the following: (i) Customer’s misuse of the Services in violation of the terms of…
“We love getting together with the Clay community. Every event is a great chance to connect, learn, and have fun.“We love getting together with the Clay community. Every event is a great chance to connect, learn, and have fun.Join the community shaping the future of GTMClay powers modern GTM systems. The community trains, connects, and grows the builders behind them.
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Learn how GTM teams use Clay to level up their outbound motion!
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Read case studyRead case studyRead case studyRead case studyRead case studyRead case studyRead case studyRead case studyRead case studyRead case studyRead case studyRead case studyBuilt with love. Inspired by our customersLeverage 200+ data providers and AI agents to enrich, prioritize, and activate your entire TAM.16,000+ leading GTM teams of all sizes build their GTM motion on Clay, from startups to the largest enterprises in the world.Anthropic 3x’d their enrichment rate with Clay’s data marketplaceRead case studyRippling 2x’d outbound impact using tailored emails with enriched account dataRead case studyOpenAI reps get automated pre-call prep notes with fresh contact and account contextRead case studyElevenLabs’ increased SQLs by +50% by reducing speed-to-lead to <5 minsRead case studyIntercom grew outbound pipeline 140% using agents to continually research target accountsRead case studyOur customersGTM engineers build with clay to grow revenueBy RoleGTM OpsMarketingSalesIndustrySoftware & AIHealthcare & BiotechReal EstateFinanceProfessional ServicesMedia & EventsUse caseCRM EnrichmentProspectingAutomated InboundABMReverse ETLOutboundPLG AssistSchedule a demoTAM SourcingAccount…
With Clay, marketers can use unique data to increase the efficiency of any campaign.
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Unlock 1:1 personalization at scale in any channelUse account-specific images, AI generated copy, or custom placeholders in email, ads, direct mail, or landing pages. Use AI to research anything you can imagine, then orchestrate data across your marketing systems to personalize every touch point.Get instant context about prospectsSource or enrich leads with the best fill-rates in the industry. AI research pulls any data point you can imagine.Personalize messages at scaleWrite email, landing page, or ad copy based on prospect-specific data.Supercharge speed-to-leadOrchestrate data and actions across your GTM systems to send the right reply to leads in moments.Reply to qualified inbounds instantlyEnrich inbound leads with 150+ data points and AI web research. Use that data to qualify and write personalized replies, sent in minutes.Learn about Inbound enrichmentAutomate prospectingGive reps more time with prospects by equipping them with personalized email copy written citing AI web research, high quality phone numbers, and automated sequencing.Get a demoTurn PLG users into enterprise prospectsEnrich PLG users to match to qualified accounts and find additional contacts. Pair product d…
Build and scale any GTM play you can imagine to grow pipeline, win deals, and expand customers. GTM teams use Clay to manage end-to-end GTM plays – from sourcing to enrichment to taking prospect-facing action.
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Customers // Ensure Swiper script is only loaded once if (!window.SwiperScriptLoaded) { const swiperScript = document.createElement("script"); swiperScript.src = "https://cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.js"; swiperScript.onload = () => { initializeSwipers(); // Initialize Swipers once script is loaded }; document.head.appendChild(swiperScript); } else { initializeSwipers(); // Initialize Swipers directly if script is already loaded } // Function to initialize all Swipers function initializeSwipers() { function createSwiper( dataAttribute, // Dynamic data attribute mobileSlides, tabletSlides, desktopSlides, additionalSettings = {} ) { const element = document.querySelector(`[data-${dataAttribute}]`); if (!element) return null; // Exit if element is not found const swiperElement = element.querySelector(".swiper"); const nextButton = element.querySelector("[data-swiper-button='next']"); const prevButton = element.querySelector("[data-swiper-button='prev']"); if (!swiperElement) { return null; } return new Swiper(swiperElement, { keyboard: true, grabCursor: true, spaceBetween: 20, navigation: { nextEl: nextButton, prevEl: prevButton, disabledClass: "u-element-disable",…
Evolve your GTM motion by building, testing, and learning faster than ever.
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Who do you want to sell to? Ask Sculptor.Sculptor is Clay’s AI copilot. It takes your business context and guides workflow setup, recommends enrichments, and provides insights on your data — all using natural language.Find leads nowCapabilities /*----- Sticky features visibility control -----*/ .sticky-features_item-anchor + .sticky-features_item-content { opacity: 0.2; } .sticky-features_item-anchor + .sticky-features_img-wrapper { opacity: 0; } .sticky-features_item-anchor.w--current + div { opacity: 1; z-index:10; } Build GTM campaigns with business contextSculptor understands your business's context to tailor every recommendation to your unique GTM motion. Imagine personalized outbound copy that’s exactly tuned to your strategy, or people searches that already know your ICP.Create your campaignEnrich your leads with easeImagine asking to find emails or phone numbers and automatically enriching your leads. Ask Sculptor what data points you're looking for, and it will suggest the best enrichments for your goals and assist with set up.Enrich your leadsUnderstand & act on your data, fastChat with Sculptor to find common patterns in your data and know who to prioritize outreach to, …
Clay is committing $1M to fund the next generation of GTM Engineers. Scholarships cover tuition at leading GTM academies. Apply for the scholarship today.
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* { -webkit-font-smoothing: antialiased; -moz-font-smoothing: antialiased; -o-font-smoothing: antialiased; box-sizing: border-box; } body:has(.w-nav-button.w--open) { overflow: hidden; max-height: 100dvh; } /* Add text decoration for links without a class */ a:not([class]) { text-decoration: underline; } /* Apply to all text globally */ body { font-feature-settings: 'ss03' 1, /* y */ 'ss10' 1, /* question mark */ 'ss11' 1, /* t */ 'ss12' 1; /* dollar */ } /* Single-story 'a' only for headers */ h1, h2, h3, h4, h5, h6, .h0, .h1, .h2, .h3, .h4, .h5, .h6 { font-feature-settings: 'ss01' 1, /* a */ 'ss03' 1, /* y */ 'ss10' 1, /* question mark */ 'ss11' 1, /* t */ 'ss12' 1; /* dollar */ } /* Button default hover animation */ .btn:has(.btn_icon-track):hover .btn-icon, .press-item:hover .btn-icon { transform: translateY(0%); } /* Button up-down hover */ .btn[animation-style='up-down']:has(.btn_icon-track) .btn-icon { transform: translateY(-100%); } .btn[animation-style='up-down']:has(.btn_icon-track):hover .btn-icon { transform: translateY(0%); } /* Footer modes */ footer[data-mode='light'] { background-color: var(--color--white) !important; color: var(--color--black) !important; } /* Snip…
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Discover your best customers, test messaging, learn what converts, and scale what works with Clay
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Your GTM engine from day zeroClay scales with you, supporting startup teams of one to one hundred to one thousand and beyondDiscover your best customersTurn vague, untested ICP hypotheses into enriched, signal-rich prospect lists within your TAM. Use Claygent to uncover custom AI datapoints to find and validate your ICP.Meet ClaygentExperiment with messaging to find what resonatesDesign lightweight outreach experiments (small batches, clear variables). Push messaging and enriched data into your outreach tools directly from Clay.Try SequencerLearn what converts and what doesn’tFind your GTM Alpha by identifying the unique data points that help you sell. Analyze which signals predicted engagement (and which didn’t). Validate your ICP and offering.Discover Sculptor Iterate, refine, and systematizeRefine your enrichment and scoring logic based on real data. Build repeatable Clay workflows that scale your GTM with you.Explore EnrichmentsJoin wedgeClay’s startup GTM accelerator Wedge is Clay’s virtual GTM acceleration program for the fastest-growing, Series A and below venture-backed startups globally.Apply to join WedgeBecome a Startup Program PartnerKey benefits to help you buildEarn t…
Find local companies in any city using Clay's AI copilot and Google Maps integration. Get business names and owner emails as CRM-ready outputs. Try Sculptor today.
Find commercial cleaning contracts by targeting facilities managers with Clay's AI copilot. Use 150+ data providers to get CRM-ready leads. Try Sculptor today.
Stay up to date with everything Clay—announcements, press features, brand assets, and company details, all in one place.
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Clay in the wildHere’s a peek at the headlines, interviews, and features that have told our story along the way. From big ideas to behind-the-scenes moments, this is where the buzz lives.Podcast – Invest Like The BestClay’s Unusual Path to Building a Multi-Billion Dollar Company – The New York TimesClay, an A.I. Sales Tool Provider, Raises $115 MillionPodcast – Sequoia CapitalClay Co-Founder Kareem Amin's Contrarian CEO Playbook: Devotion Over DisciplineArticle – The Wall Street JournalDon’t Kill Corporate Retreats. Make Them More Like a Kid’s Birthday Party.Article – The New York TimesClay allows employees to sell shares at a $5B valuation.Article – The New York TimesClay raises $100M Series C at a $3.1B valuationClay named #1 mid-stage company on ENT30 listEnterprise Tech 30Read article →Clay named #1 mid-stage company on ENT30 listWhy Some App Developers View ChatGPT as an Opportunity, Not a ThreatThe InformationRead article →Why Some App Developers View ChatGPT as an Opportunity, Not a ThreatInside Clay’s $5 Billion, AI-Powered Bid to Make Lead Gen FunIncRead article →Inside Clay’s $5 Billion, AI-Powered Bid to Make Lead Gen FunClay named to the 2025 Forbes Cloud 100ForbesRead …
Explore frequently asked questions about our product and tech, how credits work and much more. If you’re looking for more answers, get in touch!
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Clay overviewWhat is Clay?Clay helps go-to-market teams up level their data enrichment and automate personalized outreach. You can start with a list of leads, either prospected through Clay or from your own CRM, and follow the steps below.Step 1: Basic Data Enrichment & CleaningClay combines 170+ data enrichment tools into one marketplace, resulting in superior data coverage and quality—on anything from contact information to company firmographics. Our customers have tripled data coverage vs. providers like Zoominfo while cutting costs by a magnitude of ten or twenty.Step 2: AI Data EnrichmentWe enable you to use AI to do research that previously required manual SDR work, including reading and analyzing webpages, PDFs, and Google searches for specific information.Step 3: Automated OutreachOnce you’ve nailed your data enrichment, you can use AI to craft relevant, compelling messaging based on that data. Everything syncs back to your CRM, allowing your team to go from campaign idea to execution in seconds.What kinds of companies uses Clay?We serve GTM teams of all sizes, ranging from large enterprise companies to SMBs, startups, solo founders, outbound agencies, and more. We have tho…