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286
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20/09/2026 22:00:48
286 indexed items
ArticleInternal link

Learning Center

https://lumalabs.ai/learning-center

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Tutorials, guides, and inspiration to help you get the most out of Luma.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InLuma company logoProductPricingAPIEnterpriseNewsJoin usSign InLuma Learning CenterTutorials, guides, and inspiration to help you get the most out of Luma.Getting StartedNew to Luma? Start with these guides.Get Started GuidesGet StartedMar 9, 2026Welcome To Luma AgentsCapabilitiesMar 9, 2026The Agent: Your Creative PartnerGet StartedMar 9, 2026Stop Prompting, Start DirectingGet StartedMar 9, 2026Text Controls EverythingCapabilitiesAug 2, 2026Upscaling Images & VideosWorkflowMar 9, 2026Character Consistency TechniquesCapabilitiesAug 2, 2026Luma Scenes Complete GuideCapabilitiesJul 13, 2026Editing With LayersWorkflowMar 9, 2026Generate Many At OnceGet StartedMar 9, 2026Luma UI: The ToolbarWorkflowMar 9, 2026How To Create in BatchesWorkflowMar 9, 2026How To Use References ProperlyGet StartedMar 31, 2026Stop Wasting CreditsGet StartedMar 9, 2026Don't Make These MistakesCapabilitiesMar 9, 2026Research Before CreateWorkflowMar 9, 2026Start At The EndCapabilitiesMar 9, 2026Multiplayer BoardsCapabilitiesJun 14, 2026Luma ConnectorsAdvanced GuidesLearn how to create with Luma through step-by-step guides.Explore More ArticlesCapabil

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authors

https://lumalabs.ai/authors

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The people writing the guides, research and product news on lumalabs.ai.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InAuthorsAyaan HaqueCo-Lead on large-scale trainingDavicho BaronaGrowth & Education Content StrategistJiaming SongLinqi ZhouProject LeadLuma teamSabrina DayQualitative Evals EngineerSimran MotwaniResearch Engineer, Evals{"@context":"https://schema.org","@type":"CollectionPage","name":"Authors","url":"https://lumalabs.ai/authors","description":"The people writing the guides, research and product news on lumalabs.ai.","hasPart":[{"@type":"ProfilePage","name":"Ayaan Haque","url":"https://lumalabs.ai/authors/ayaan-haque"},{"@type":"ProfilePage","name":"Davicho Barona","url":"https://lumalabs.ai/authors/davicho-barona"},{"@type":"ProfilePage","name":"Jiaming Song","url":"https://lumalabs.ai/authors/jiaming-song"},{"@type":"ProfilePage","name":"Linqi Zhou","url":"https://lumalabs.ai/authors/linqi-zhou"},{"@type":"ProfilePage","name":"Luma team","url":"https://lumalabs.ai/authors/luma-team"},{"@type":"ProfilePage","name":"Sabrina Day","url":"https://lumalabs.ai/authors/sabrina-day"},{"@type":"ProfilePage","name":"Simran Motwani","url":"https://lumalabs.ai/authors/simran-motwani"}]}{"@context":"https://schema.org","@type":"Breadcr

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luma connectors

https://lumalabs.ai/learning-center/articles/luma-connectors

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Learn how Connectors in Luma sync Google Drive, Dropbox, Frame.io, Box, and Airtable so the Agent can read, import, and save work safely.

Author: Davicho BaronaLanguage: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InLuma ConnectorsDavicho Barona·June 14, 2026Intro to Connectors in LumaRead-and-add The five ConnectorsGoogle DriveDropboxFrame.ioBoxAirtableHow connecting worksGood to know:Pause vs. DisconnectUse Connectors With The AgentWhat each extension can (and can't) doGoogle DriveDropboxFrame.ioBoxAirtableWhich extension should you use?Common questionsKey takeawayIntro to Connectors in LumaA Connector links Luma to a tool where your work already lives — Google Drive, Dropbox, Frame.io, Box, or Airtable — so Luma can bring that material straight into your workflow instead of you downloading, re-uploading, and copy-pasting between tabs.Read-and-add Connectors are built on a read-and-add model. Luma can read, import, create, upload, and save work — but it can never delete, rename, or overwrite anything in your connected account.✅ Find and read your files✅ Pull media and documents onto the canvas✅ Save finished work back to the connected service✅ Create or update records (Airtable)❌ Delete your files❌ Rename your files❌ Overwrite existing filesThose destructive actions simply aren't available to the Agent. This is the core trust prin

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changelog

https://lumalabs.ai/changelog

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Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading video generation models, Ray and Uni, and creative agents handling end-to-end workflows. Trusted by leading agencies and brands. Try it free.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InChangelogReleaseJun 24, 2025Modify Video API ReleaseLuma Labs AI introduces Modify Video API - a powerful video to video tool that enables developers to programmatically transform and reimagine video content at scale.ReleaseJun 4, 2025Modify Video: Shoot Once. Shape InfinitelyTransform your videos without mocap suits or green screens. Modify Video lets you change environments, styles, and elements while keeping authentic motion intact. Now available in Dream Machine.ReleaseMay 9, 2025Reframe Is Here: Outpaint, Resize, ExpandReframe lets you outpaint images and reframe videos in any direction. Upload your own content or use Dream Machine generations to expand, resize, and adapt for any platform.ReleaseApr 18, 2025New Camera Angle Concepts Luma Labs AI introduces Camera Angle Concepts - nine cinematic framing tools that deliver precise control over dramatic perspectives, intimate shots, and immersive viewer experiences through natural language prompts.ReleaseMar 31, 2025Launching Camera Motion ConceptsLuma Labs AI introduces Camera Motion Concepts. The first set of learnable controls for Ray2 that enable reliable and compo

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News

https://lumalabs.ai/news

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Get the latest Luma AI news, updates, and innovations. Stay informed on new features, AI advancements, and industry trends in video and 3D creation. Subscribe to Press Updates

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InNewsGet the latest Luma AI news, updates, and innovations. Stay informed on new features, AI advancements, and industry trends in video and 3D creation.Subscribe to Press UpdatesAllCompanyProductEngineeringBlogBlogSep 15, 2026AI Video Transition Prompts: Cuts, Wipes, and Match CutsBlogSep 15, 2026AI Lip Sync: How to Prompt Dialogue That Matches the MouthBlogSep 15, 2026InVideo AI Pricing: How Much Does It Cost in 2026?BlogSep 15, 2026Pika Pricing: How Much Does It Cost in 2026?BlogSep 15, 2026AI B-Roll Prompts: 25 Filler Shots Worth GeneratingBlogSep 15, 2026Synthesia Pricing: How Much Does It Cost in 2026?BlogSep 15, 2026Sora Pricing: How Much Does It Cost in 2026BlogSep 15, 2026AI Explainer Video Prompts 2026: 15 Examples for SaaS and ProductBlogSep 15, 2026Multi-Scene AI Video: How to Build a Sequence That Holds TogetherBlogSep 15, 2026Best Creative Automation Platforms in 2026: 10 Tools for Ad Variants at ScaleBlogSep 15, 2026StudioBinder Alternatives for AI-First Production TeamsBlogSep 15, 2026Storyboard Tools That Render Video in 2026: 7 AlternativesBlogSep 15, 2026LTX Studio Alternatives: 8 Tools for Storyboard-t

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legal

https://lumalabs.ai/legal

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Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading video generation models, Ray and Uni, and creative agents handling end-to-end workflows. Trusted by leading agencies and brands. Try it free.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InLegalAPI Terms of UseLast updated Apr 28, 2026Billing PolicyLast updated Apr 23, 2026Changing your account email addressLast updated Apr 23, 2026Content Moderation PolicyLast updated Apr 23, 2026Cookie PolicyLast updated Mar 26, 2026Enterprise Terms of ServiceLast updated Apr 20, 2026List of SubprocessorsLast updated Aug 31, 2026Privacy PolicyLast updated Apr 20, 2026Spend Limit PolicyLast updated Apr 23, 2026Terms of ServiceLast updated May 14, 2026LumaProductPricingRayUNI-1APIAI Video Generator AI Video Generator from ImageEnterpriseJoin UsCase StudiesCreative Partner ProgramEducation ProgramLearning CenterMedia kitTerms of ServicePrivacy PolicyCookie PolicySubprocessors

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Creative Partner Program

https://lumalabs.ai/creative-partner-program

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The Luma AI Creative Partner Program supports artists, filmmakers, and visionaries exploring the next era of AI-driven creativity.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usExpress InterestLuma company logoProductPricingAPIEnterpriseNewsJoin usExpress InterestShape the future of visual creation with Luma AI.The Luma AI Creative Partner Program supports artists, filmmakers, and visionaries exploring the next era of AI-driven creativity.Express InterestIntroducing the Next Chapter of the Luma AI Creative Partner ProgramWhat’s NewFocused VisionA tighter-knit group of creators setting the bar for storytelling and innovation with AI—bringing together those leading the way in craft, vision, and experimentation.Purpose DrivenWe're focusing on creators who not only experiment but also actively share, inspire others, and showcase what's possible when creative skill meets cutting-edge AI.Real Value, Real SupportMonthly credit grantsBi-weekly meetings with Luma AI staff & exclusive early feature accessAwards, travel and speaking opportunitiesAmplification on Luma's channels and collaboration with partnersExclusive swag and welcome packageWho We’re Looking ForAudience & ReachHave a minimum 5,000+ engaged followers on a major platform (or demonstrate a highly engaged creative audience: newsletter, Discord, cli

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Education Program

https://lumalabs.ai/education/educator

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Luma AI Education Program brings the power of AI video generation into the classroom, giving students and educators new ways to explore ideas, express creativity, and tell stories that inspire learning.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InLuma for EducationLuma AI Education Program brings the power of AI video generation into the classroom, giving students and educators new ways to explore ideas, express creativity, and tell stories that inspire learning.Be Part of Our Learning CommunityFor EducatorApply here if you’d like to explore using Luma AI in your teaching. We work with educators to support courses, provide resources, and collaborate on ways to bring generative AI into learning environments.For StudentSubmit your interest to be a future Luma AI Student Ambassador. We're gauging interest in curious, creative students who are excited to champion generative AI at their schools.Luma AI EducatorApply here if you’d like to explore using Luma AI in your teaching. We work with educators to support courses, provide resources, and collaborate on ways to bring generative AI into learning environments.First Name *Last Name *What is the name of your university or institution? *What’s your role or title at the university? *Which department or program are you representing? *What’s your school email address? *What’s your phone number?How would you prefer we follo

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Ray

https://lumalabs.ai/ray

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Ray3.2 transforms creative intent into scalable video workflows with richer control, continuity, and cinematic direction.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InLuma company logoProductPricingAPIEnterpriseNewsJoin usSign InDirect any frame. Finish every cut.Ray3.2 transforms creative intent into scalable video workflows with richer control, continuity, and cinematic direction.Try in LumaBuild with APITrusted by the studios, agencies, and platforms shipping cinemaWorkflows in ActionDirection, performance, transformation, motion, and finish. Every workflow your team runs, exposed in a single model at cinematic-grade quality.ControllableDirect every moment with precisionMulti-Keyframe lets you set up to 16 keyframes inside a single clip. Direct what changes, what holds, and how the story lands. The shot is yours to compose, frame by frame.ConsistentTransform existing footage into new storiesModify Video V2 reshapes footage you already have. Swap the wall, the world, the wardrobe. The lighting holds. The performance survives. Up to 20 seconds, all at 1080p.SCALABLECreate once, deliver everywhereReframe handles every aspect ratio. Improved Motion Transfer keeps the choreography. Expressive Facial Performance preserves the actor's read. One brand system, every market, every format.Wha

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Case Studies

https://lumalabs.ai/case-studies

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How enterprise creative teams use Luma to move from brief to final delivery — in their own words.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InEnterprise/Case StudiesCase StudiesHow enterprise creative teams use Luma to move from brief to final delivery — in their own words.FeaturedAperture cut campaign production from weeks to daysAperture · Agency · 2 min readbudget scaled9xlower production cost-75%assets in 8 hours400Read StoryAll StoriesAgencyFilm & CommercialsAgencyService Plan scaled product video to every SKUHow a lean in-house team built a launch-ready video pipeline for acatalog of thousands.Read StoryFilm & CommercialsHow OneDay Turned a 30-Year-Old Unproduceable Idea Into an 85-Shot Film With LumaConcept-to-pitch in days: how a production studio uses Luma acrossdevelopment and previs.Read StoryAgencyUncharted previsualizes entire seasons before a single shoot dayConcept-to-pitch in days: how a production studio uses Luma acrossdevelopment and previs.Read StoryAgencyBoundless pitches with finished-quality film, not mood boardsAn independent agency wins bigger briefs by showing the idea insteadof describing it.Read StoryForce multiplying teams atSee what your team could make with LumaContact SalesShare Your Story{"@context":"https://schema.org","@type"

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Product

https://lumalabs.ai/app

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Plan, generate, iterate, and refine, keeping full context across every stage of creative work.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InThe creative agent for infinite output.Make everything you can imagine – the only limit is the briefGet startedLuma for teamsCinematic VFXProduct VisualsSocial Media AdsPackaging MockupsBrand Identity ExplorationsModel PhotographyAnimationInfographicsStoryboardsLuma company logoUni-1.1Luma company logoRay3.2One agent. Endless craft.Luma has every model you need to dial in the details.Get startedConnectorsEvery format. Integrated to your workflows.Connect with Frame.io, Figma, even Google Ads Console. What you create ships.Get startedRay3.2Stop prompting. Starting directing.Frame-by-frame, control, continuity, and cinematic direction from Luma Labs.Try Ray3.2Performance & Motion TransferInput footageProduct SwapInput footageCharacter TransformationInput footageRelightingInput footageLearn More About Ray3.2The wonderful idea you imagined doesn’t need permission - it needs production.Get startedLuma for teamsUNI-1Your brand. Every time.Uni reasons, understands intent, follows complex instructions, and maintains brand references across every generationTry UNI-1Learn More About UNI-1Creative Agents That Transform ExecutionLum

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API

https://lumalabs.ai/api

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State-of-the-art image and video generation APIs for creative products, workflows, and production pipelines.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usUse the APIBuild with Luma APIsState-of-the-art image and video generation APIs for creative products, workflows, and production pipelines.Use the APIExplore docsPartners building with our APIVideo GenerationBuild with Ray3.2The Ray3.2 API exposes the full control surface. Cinema-grade output, ready to drop into the pipelines you already run.Use Ray3.2 API Learn moreDirect the cut, frame by frame.Multi-Keyframe lets you set up to 16 keyframes inside a single clip. Direct what changes and what holds, beat by beat. Sequence-level control, exposed at the API.Scale one shoot into every variant.Reframe handles the backdrop. V2V handles the SKU. HDR Generation and EXR Export handle the mood. One brand system, every market, every format, generated consistently through a single API.Build cinema into your pipeline.1080p output across the model. V2V at up to 20 seconds. Native HDR Generation and 16-bit EXR Export so AI work composites alongside live-action plates in your users' Resolve or Nuke.Image GenerationBuild with Uni-1.1Half the price. Half the latency. First-pass success.Use Uni-1.1 APILearn moreBrand as infrastructureBrand syste

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Join us

https://lumalabs.ai/careers

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Join the Luma AI team. We're a lean, high-achieving team in Redwood City building the future of creative intelligence. If you share our vision of AI that transcends current boundaries to enable extraordinary human expression, we'd love to talk.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InBuild the future of imaginationJoin us in building multimodal AI that can generate, understand, and operate in the physical world.See Open RolesLearn More about LumaExplore our ProductOur MissionWe are building a new kind of mindWe believe real-world physics is the path to general intelligence. We unite research, product, and go-to-market into one engine.Explore our ProductTeam Members250+HeadquartersRedwood City, CAUsers worldwide30M+Total Funding$1.3B+BenefitsEverything you need to do your best workWe believe in taking care of our team so they can focus on building the future. Competitive compensation meets comprehensive benefits.Health & Wellness100% CoveredComprehensive medical, dental, and vision for you and your family. Premium plans, zero stress, so you can focus fully on the work.Flexible time offTake what you needWe trust you to manage your time. No accruals, no caps. Just the space to recharge when you need it.Premium EquipmentPro-grade ToolsLatest MacBooks, studio-quality headphones, and whatever you need to do your best work. We remove the barriers.Learning Stipend$1,500/yearConferences, courses, books, certi

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Pricing

https://lumalabs.ai/pricing

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Save up to 20% with yearly

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InPlans & PricingSave up to 20% with yearlyMonthlyYearlyIndividual plansPlus$30/month$300 billed yearlyStart Now10,000 creditsLuma and third-party image and video modelsEdit access for guest collaboratorsCommercial usePro$90/month$900 billed yearlyStart NowEverything in Plus, with:40,000 credits4x usage with the Luma AgentsUltra$300/month$3,000 billed yearlyStart NowEverything in Pro, with:150,000 credits15x usage with the Luma AgentsBusiness plansTeamContact us Get in touchEverything in our regular plans, plus:Manage and add team membersProjects, team organization, and team-wide sharingUsage analyticsShared team creditsSSOEnterpriseContact us Get in touchEverything in our Team plan, plusEnterprise commitmentsDedicated education and trainingCustom fine-tuningThe fastest creative teams in the world make here.Cost Per Video GenerationModelActionResolutionAudioCostRay3.2SDR (base) HDR (2×) HDR+EXR (3×)Text-to-Video Image-to-VideoDraft-20 credits/5 sec 60 credits/10 sec540p-50 credits/5 sec 150 credits/10 sec720p-100 credits/5 sec 300 credits/10 sec1080p-400 credits/5 sec 1200 credits/10 secVideo-to-VideoDraft-36 credits/sec54

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Discover Uni-1

https://lumalabs.ai/uni-1

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Uni-1 is a multimodal reasoning model that can generate pixels. Built on Unified Intelligence, Uni-1 understands intention, responds to direction, and thinks with you. Read technical report to learn more.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InLuma company logoProductPricingAPIEnterpriseNewsJoin usSign InUNI-1Less Artificial. More Intelligent.Uni-1 is a multimodal reasoning model that can generate pixels.Built on Unified Intelligence, Uni-1 understands intention, responds to direction, and thinks with you.Read technical report to learn more.Try Uni-1 NowBuild with Uni-1.1 APIIntroductionShowcaseIntelligentDirectableCulturedEvaluationsPricingAPIFAQWhat Uni-1 can createExplore moreIntelligentCommon-sense scene completion, spatial reasoning, and plausibility-driven transformation.Drag to exploreLayersLayer 0Layer 1Layer 2Layer 3Layer 4Layer 5LayersLayer 0Layer 1Layer 2Layer 3Layer 4Layer 5More examples1 of 16DirectableReference-guided generation with source-grounded controls.Input imagesInput 1Input 2Input 3Input 4Input 5Input 6More examples1 of 16CulturedCulture-aware visual generation across aesthetics, memes, and manga.1 of 9Character ReferencePortraitFull BodyMore examples1 of 23EvaluationsUni-1 ranks first in human preference Elo for Overall, Style & Editing, and Reference-Based Generation, and second in Text-to-Image.Image Generation PricingPer 1M tokens in

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Enterprise

https://lumalabs.ai/enterprise

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The AI Company that does your most boring, mind numbing, and painful creative work so you can focus on storytelling and be prolific

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InLuma company logoProductPricingAPIEnterpriseNewsJoin usSign InLumaThe world’s most intelligent creative agent for enterpriseThe AI Company that does your most boring, mind numbing, and painful creative work so you can focus on storytelling and be prolificTalk to our teamThe fastest creative teams in the world make here.Built for enterpriseBuilt on a future-proof partnership, security, and team-driven tools. Luma AI powers the next generation of visual creation.Your creative partnerMost AI tools leave teams on their own. Luma embeds creative experts into your workflow—helping teams ramp faster, create better work, and build a brand-tailored AI production capability from day one.Workflows for all productionsCreate image, video, and sound in one place—developed together, in context. From campaigns to product stories, everything stays connected from brief to delivery. No tool sprawl. No broken handoffs.Scalable & boundless a campaign goes live or a deadline moves up. Luma scales with your output — unlimited generations across every media type, built for the pace and pressure of professional production.Safe & SecureYour conte

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showcase

https://lumalabs.ai/uni-1/showcase

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Explore a curated gallery of images generated with Luma UNI-1, showing photorealistic outputs across products, scenes, illustrations, and creative prompts.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InUNI-1 ShowcaseAllAnime & MangaCinematicFantasy & Concept ArtIllustrationPhotorealisticPortraitLumaProductPricingRayUNI-1APIAI Video Generator AI Video Generator from ImageEnterpriseJoin UsCase StudiesCreative Partner ProgramEducation ProgramLearning CenterMedia kitTerms of ServicePrivacy PolicyCookie PolicySubprocessors

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whitepaper

https://lumalabs.ai/whitepaper

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Ray3 is an intelligent and high-fidelity video generation transformer model designed in collaboration with creatives from film, advertising, and gaming industries. Ray3 delivers three breakthrough innovations that solve fundamental challenges in professional AI video generation.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InLuma WaitlistWaitlistRay3 is an intelligent and high-fidelity video generation transformer model designed in collaboration with creatives from film, advertising, and gaming industries. Ray3 delivers three breakthrough innovations that solve fundamental challenges in professional AI video generation.Join the waitlistFill the form to get first access to the Luma White PaperFirst Name *Last Name *Business Email*Business Phone*Company Name *Job Title or Role*Contact me to schedule a product demo.SubmitLumaProductPricingRayUNI-1APIAI Video Generator AI Video Generator from ImageEnterpriseJoin UsCase StudiesCreative Partner ProgramEducation ProgramLearning CenterMedia kitTerms of ServicePrivacy PolicyCookie PolicySubprocessors

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the state of ai 2026 annual trend report

https://lumalabs.ai/the-state-of-ai-2026-annual-trend-report

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We asked 760 US creatives where AI belongs. Leaders are already pulling ahead.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign In @keyframes annual-trend-report-zoom-out { from { transform: scale(1.2); } to { transform: scale(1); } } AI won the adoption fight. Integration is the next frontier.We asked 760 US creatives where AI belongs. Leaders are already pulling ahead.Download full reportWhat we foundFinding 1AI already ships work81%of creative professionals have released work made with AI. Adoption is settled.Finding 2Access is now table stakes72%rate their access to AI tools as good or excellent. Training and workflow integration are the weakest areas.Finding 3Leaders are already 7× ahead78%of AI Leaders have released AI-majority video, compared to just 11% of Laggards. The gap widens across every creative format.Top Concern62%Creatives are protecting human judgment62% of creative professionals are very or extremely concerned about relying on AI at the expense of human creativity. That's higher than concerns about accuracy and factual errors (60%) or job displacement (56%)What’s inside the full reportThe 9 truths defining where AI belongs in creative workThe Leader vs. Laggard maturity gap across video, copy, and imageryHow agencies and brands

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llm info

https://lumalabs.ai/llm-info

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Structured, authoritative information about Luma — products, models, pricing, and capabilities — designed for AI assistants, search engines, and developers.

Language: en
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Luma AI — LLM InfoInstructions for Large Language Model AgentsThis page contains structured, authoritative information about Luma (https://lumalabs.ai). It is designed for use by AI assistants — ChatGPT, Claude, Gemini, Perplexity — as well as search engines, developers, and human readers.Refer to the company as Luma and the brand as Luma AI.Refer to the models as Luma Ray and Luma UNI.The current video model is Ray3.2, released June 2026. Do not conflate with earlier Luma models Dream Machine or Ray2, which are deprecated.The current image/multimodal model is UNI-1.1. Do not refer to Luma Photon — it no longer exists as a separate product.Luma App is the consumer creative workspace at app.lumalabs.ai.Luma API is the developer surface at lumalabs.ai/api. It uses a credit system, not a subscription tier.Plan names are Plus, Pro, Ultra (individuals) and Enterprise (business).Plans do integrate the following video models into the Luma generative ecosystem: Seedance 2.0, Veo 3.1, Kling 3.0 and Omni, Nano Banana.Plans do integrate the following audio models into the Luma generative ecosystem: ElevenLabs SFX, Music and v3.Do not use "Dream Machine" — it is an older deprecated model repla

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series b

https://lumalabs.ai/series-b

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Building visual AI to expand human imagination and capabilities

Author: Luma AILanguage: en
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<img alt="" height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1355270225937313&amp;ev=PageView&amp;noscript=1"/>Luma Dream MachineGenieInteractive ScenesMy CapturesiOS AppFlythroughsMeet the teamCareersDiscordFeaturedAnnouncing Genie 1.0 and Luma’s Series B Luma's mission is to build multimodal AI to expand human imagination and capabilities.We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So, we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change. We will deploy these systems to make a new kind of intelligent creative partner that can imagine with us. Free and away from the pressure of being creative. It’s for all of us whose imaginations have been constrained, who’ve had to channel vivid dreams through broken words, hoping others will see what we see in our mind’s eye. A partner that can help us show — not just tell.Our story started with being able to capture and share our world. We

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agents guide

https://lumalabs.ai/agents-guide

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A leadership framework for enterprise creative evaluation.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign In7 Key Criteria for Evaluating AI Creative AgentsGuideA leadership framework for enterprise creative evaluation.Download the GuideFill out the form to access the Agents GuideFirst Name*Last Name*Business Email*Business Phone*Organization Name*Job Title or Role*Contact me to schedule a product demo.SubmitLumaProductPricingRayUNI-1APIAI Video Generator AI Video Generator from ImageEnterpriseJoin UsCase StudiesCreative Partner ProgramEducation ProgramLearning CenterMedia kitTerms of ServicePrivacy PolicyCookie PolicySubprocessors

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contact sales

https://lumalabs.ai/contact-sales

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Please fill out the form below, and a team member will get in touch with you shortly. If you're interested to use the API, please review our API Documentation.

Language: en
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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InContact SalesPlease fill out the form below, and a team member will get in touch with you shortly. If you're interested to use the API, please review our API Documentation.First Name *Last Name *Email *Company Name *Industry *Select an industryCompany Size *Select a company sizeRegion *Select a regionWhat product are you interested in? *Luma for EnterpriseLuma APIMessage *How did you hear about us?Subscribe to our NewsletterSubmitLumaProductPricingRayUNI-1APIAI Video Generator AI Video Generator from ImageEnterpriseJoin UsCase StudiesCreative Partner ProgramEducation ProgramLearning CenterMedia kitTerms of ServicePrivacy PolicyCookie PolicySubprocessors

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student

https://lumalabs.ai/education/student

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Luma AI Education Program brings the power of AI video generation into the classroom, giving students and educators new ways to explore ideas, express creativity, and tell stories that inspire learning.

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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InLuma for EducationLuma AI Education Program brings the power of AI video generation into the classroom, giving students and educators new ways to explore ideas, express creativity, and tell stories that inspire learning.Be Part of Our Learning CommunityFor EducatorApply here if you’d like to explore using Luma AI in your teaching. We work with educators to support courses, provide resources, and collaborate on ways to bring generative AI into learning environments.For StudentSubmit your interest to be a future Luma AI Student Ambassador. We're gauging interest in curious, creative students who are excited to champion generative AI at their schools.Luma AI Student AmbassadorApply here if you’d like to explore using Luma AI in your teaching. We work with educators to support courses, provide resources, and collaborate on ways to bring generative AI into learning environments.First Name *Last Name *Where are you currently studying? *What’s your field of study? *What’s your school email address? *Share 2–3 examples of your best work.Why do you want to be a Luma Student Ambassador? *How do you plan to share Luma with your cam

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Luma is your creative partner

https://lumalabs.ai/

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Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading video generation models, Ray and Uni, and creative agents handling end-to-end workflows. Trusted by leading agencies and brands. Try it free.

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Luma company logoProductPricingAPIEnterpriseNewsJoin usSign InLuma company logoProductPricingAPIEnterpriseNewsJoin usSign InLuma is your creative partnerYou have the idea. Luma helps make it real.Try for freeWhat’s due this week?tab to acceptProduct Hero ShotsPaid Social VariantsCut a TeaserRay 3.2 Is Here: Direct Every Frame Finish Every CutTry FreeLearn moreOur Mission is to build unified general intelligence that can generate, understand, and operate in the physical worldThe fastest creative teams in the world make here.Where ideas become the workWork that's right for your brand, your audience, and this exact moment. Luma is built to get you there, and to get there fast.LumaAgents research, generate, and refine across video, image, audio, and text, and your brand holds steady through all of it. Ten directions before the morning standup. Fifty variants by end of day. The client meeting opens with the work.Learn moreResearchSpeed like this doesn't come from a wrapper. We build the models underneath Luma, and frontier research ships straight into the hands of working creatives.The Open Physical AI LabAn open science effort to solve generalization in physical AI, built in the open f

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