PostHog · Indexed content

Copy pageVisual identityContentsOverviewLogoVariantsRulesWhat not to doColor systemHow to use colorTypographyRoundHogSqueakLoud NoisesGeneral typography rulesIllustration & hedgehogsOur mascot: MaxIllustration style (general)Team crestsStickersPortraitsIconsInteractionAnimationPhotographyProduct screenshotsData visualizationOverviewPostHog's visual identity is intentionally distinctive. It should feel handcrafted, slightly weird, thoughtful, and recognizable. If a design element could belong to any SaaS company, it probably isn't PostHog enough.The test: remove the logo. Does it still feel like PostHog? It should.This identity is also un-copyable – because it's a reflection of the people who made it, and it keeps evolving as they do. No design system doc can quite define it, because it's constantly evolving and is subject to the taste of the people creating it.There's a version of PostHog that could use AI to produce all of its illustrations, icons, and copy. It would be faster and cheaper. It would also be instantly identifiable as not made by humans, and that trust signal would erode. Handcrafted beats generated.LogoFind logos on our brand assets page.VariantsVariantWhen to useSt…

Copy pageA primer on using GitHub at PostHogContentsKey conceptsNotificationsInstall the GitHub app in SlackFinding issues or pull requestsFiling an issueIssue templatesReferencing another issueWriting MarkdownCreating a pull request"Closing keywords"Requesting a reviewPreviewing changesMerging changesNext stepsIf you’re new to GitHub, it can be a little confusing. (Heck, I’ve been using GitHub for years and it’s still confusing.) It doesn’t have the best search and notifications can get out of hand — and in general, it can be really intimidating to join a company that uses a tool you’ve never used before as its primary means of communication.I wrote this guide to help explain how we work, and how to stay on top of the volume of information that flows through our team's organization on GitHub.— Cory WatiloCory Watilo P.S. Have questions? Feel free to file an issue on GitHub - I explain how to do this later in the article!Key conceptsAt its core, GitHub essentially hosts code that helps keep everyone in sync. Each team member can download this code, make changes, and upload their changes back into GitHub.Code is stored in a “repository” (or “repo” for short) - it’s like a folder for…

Copy pageAdding company-wide tools and vendorsContentsWhat is it?What is it not?How does it work?What to think about?After a decision is made: Review processWhat is it?In the software section of our spending money page we say:There needs to be a very significant upside to introducing a new piece of software to outweigh its cost.This is our mechanism for making decisions where we need to assess the cost of introducing a new piece of software. It is inspired by this post on "fad resilience" from Slack. We want to be able to introduce new tools and services, without introducing overlapping tools and unnecessary complexity.What makes us fad resilient is that you are free (and encouraged) to try new things. But by introducing new things, you become responsible for rolling them out. And for replacing anything they make obsolete.What is it not?This doesn't apply to making "cheap decisions". A cheap decision is one that can be easily completed or reversed, or one that only affects your work not other people's. For those types of decisions you should continue to follow the guidance in the the software section of our spending money page. This is about the adoption of new company-wide tools, …

Copy pageGetting people to talk to youContentsWhy is it helpful for someone to talk to you?Do your homework first1. Review their engagement metrics2. Walk through their site with debug mode3. Dig into frustration signals with MCPPick your reasonSDK health — flag outdated SDKsSpot new product interest and reach out proactivelySteady drumbeat of usage-specific tipsAccount Handovers1:1 individualized outreach to revive a dead channelPost-event outbound to long-silent customersUse a competitor pricing change (or market news) as a value-based reasonWhich channel, and which personCrafting the messageAsking for introductionsWhen they go quietPut time on the calendar instead of waiting for a replyAsk directly whether they're churningRebuild a dead channel one person at a timeHave you been ghosted?Additional ResourcesOutreach rules of thumbAdditional creative ways to engage customersLinkedIn Sales NavThis is a living document — we'll keep adding tactics as we learn what works. If you've found something effective, add it here!Engineers, our ICP, are very self-serve and happy to implement PostHog themselves. They often read the docs without ever interacting with someone unless they have suppo…

Copy pagePostHog Lore and inside jokesA beginner's guide to some of our custom Slack emojis and various anecdotes you'll see and hear about. :bad-internet: Yakko always had bad internet when demoing. Always.James GreenhillJames Greenhill wore a skin tight green all-body suit for months to improve his Zoom background game without us realizing. :ben-peace: Ben WhiteBen White has the same pose in 90% of PostHog photos. It's a reference to a meme. :hype-X: where X is a team member. Used in times of extremely impressive performance, unless used sarcastically.Mr Blobby. We once changed how we ingest session recording data, to use S3 blob storage. We called it Mr Blobby. Mr Blobby is a creepy '90s TV character from the UK. This project was nightmarishly hard, which is why this character was fitting.Paul D'AmbraPaul D'Ambra will make you eat gelato at every offsite.Sometimes people screenshot each other's faces and Zoom screens and use them as their backgrounds. Usually when an all-hands is too dry.Charles CookCharles Cook wore a suit to his performance review. He is the only person in history to wear a suit to anything PostHog-related. Unsure if he was making a point, we later abandoned t…

Copy pageSecurity & PrivacyContentsOverviewMulti-factor authenticationYubikeysSigned commitsMobile device management (MDM)SOC 2GDPRPostHog's obligations as a Data ProcessorCCPAPen testsResponsible disclosureFixing vulnerabilities in our own codeReporting phishingSecure communication (aka preventing social engineering)Impersonating usersImpersonating users via MCPIt is critical that everyone in the PostHog team follows these guidelines. We take people not following these rules very seriously - it can put the entire company and all of our users at risk if you do not.OverviewWe maintain a robust security program that follows best practice in order to meet the needs of our PostHog Cloud customers, making PostHog the ideal solution for customers who have GDPR, SOC 2, or CCPA obligations themselves. PostHog Cloud customers own the data they send to us for processing. We collect and analyze data about the use of PostHog Cloud by our customers, but that data does not include the user data that customers send to us to process on their behalf. This page covers SOC 2, GDPR, and CCPA compliance.For information about security advisories and CVEs, see our advisories & CVEs page.Multi-factor auth…

Copy pageCommunicationContentsIntroductionOur communication valuesGolden rulesPublic by defaultCompany InternalProduct InternalWritten communicationGitHubEverything starts with a pull requestIssuesKeeping on top of reviews, issues and notificationsTip for easy searching through everythingSlackGoogle Docs and SlidesEmailWriting styleRequests for comment (RFCs)When does it work best to write an RFC?When does a meeting / another approach work better than an RFC?How should I use AI when writing RFCs?Top tips for RFCsInternal meetingsIndicating availabilityGoogle CalendarCalendlyCommunication MethodsBest practicesIntroductionWith team members across many countries, it's important for us to practice clear communication in ways that help us stay connected and work more efficiently.To accomplish this, we use asynchronous communication as a starting point and stay as open and transparent as we can by communicating on GitHub through public issues and pull requests, as well as in our PostHog User and internal Slack.Our communication valuesAssume positive intent. Always coming from a position of positivity and grace.Form an opinion. We live in different locations and often have very different …

Copy pageOffsitesContentsAll-company offsitesSmall team offsitesHedge HouseCambridgeLondonLondon hotel recommendationsOther London recommendationsBorder ControlTravel insuranceFlight delaysPartners / family joining offsitesHow to plan an offsite in 8 weeks - a checklistWhile we’re async by default, there’s a very real upside to being in the same room - we’ve consistently found that a lot of our best ideas come from actually building things together in real life.We understand organizing travel can be a challenge when you have personal/family commitments to manage, so we try to take a balanced approach to meetups:Once a year: all-company offsiteOnce a year: Small Team offsite (app and platform teams do this as a single combined offsite)Occasionally: in-person onboardingWhenever you like: in-person meetupsAll-company offsitesCurious about our all-company offsites? Check out these links:2021 We shot this video at our Portugal offsite2023 What we built at our sun-kissed Aruba hackathon2024 What we built at our windswept Mykonos hackathonOnce a year, the entire company will get together somewhere in the world for a week. Usually we'll all fly on Sunday, have an opening dinner, spend the …

Copy pageAnswering community questionsContentsWho answers questionsAnswering wellUsing AIWhere to send peopleThread resolutionFor PostHog team membersGetting notifiedPhrasing and toneQuestions worth turning into something elseExtra context on the askerThis page is for anyone answering questions on posthog.com/questions: community members, community moderators, and the PostHog team. Most of it applies to all three. The last section is internal setup that only concerns PostHog team members.If you have the community moderator role, see community moderator tools for what those tools do and when to use them.Who answers questionsAnyone can, and we would rather it was not always us. A forum where only PostHog employees answer is a support queue with extra steps. Answers from people who have actually run into the problem are usually better anyway.PostHog team members should watch for questions in their product area and answer them when they can. Teams stay on top of their own areas, and can decide whether their weekly support hero handles them or whether the team watches collectively.Answering wellAnswer from your own experience. What you tried, what worked, what you would do differently. …

Copy pageLogos & hedgehogsContentsLogo and brand usage for third-partiesBriefing external vendorsLogoWhen to use each logoSqueakUsage guidelinesExamplesLoud NoisesUsage guidelinesExampleColorsUse opacity over more colorsPresentationsIllustration guideHedgehog libraryWant to use our hedgehogs for your community event or article? We have a huge library of them you can use. Can't see what you need? Let us know! Please don't use AI art though. We're quite particular about our illustrations and AI just doesn't get it right.Logo and brand usage for third-partiesWe’re really happy people want to build on top of PostHog, but we want to keep it clear when something is made by us or made by someone else. If you've built a third-party app on top of PostHog or want to partner with us in some way, here is some high-level guidance for you to bear in mind.We're generally OK with people using the PostHog name to describe compatibility. For example, you can say your product "works with PostHog," is "built for PostHog" or "built on PostHog".We're not OK with people using the PostHog name to make it look like your project is made by, endorsed by, or is officially partnered with PostHog if it isn't. S…

Copy pageCommunity moderator toolsContentsWhat community mods can doMark as solutionForum topicsHide a replyArchive a threadEscalate to PostHogGetting the roleCommunity moderator is a role we give to a small number of trusted community members. It is not the same as the staff moderator role that PostHog team members get.These tools work on the forum at /questions. They do not cover Discord. Discord moderation is separate and this role does not include it yet.The job is to help uphold our code of conduct. The tools below are how you do that in practice, and the standards in that document are what you are applying when you use them.If you are looking for how to write a good answer rather than how to moderate one, read answering community questions.This page is the guide we send to new community moderators. <picture><source type="image/webp" srcSet="https://res.cloudinary.com/dmukukwp6/image/upload/f_webp,h_5,w_5,c_fill,g_auto,q_auto/irl_events_mini_crest_99eb24182b?_a=AXAH4nI0 5w,https://res.cloudinary.com/dmukukwp6/image/upload/f_webp,h_10,w_10,c_fill,g_auto,q_auto/irl_events_mini_crest_99eb24182b?_a=AXAH4nI0 10w,https://res.cloudinary.com/dmukukwp6/image/upload/f_webp,h_20,w_20,c_f…

Copy pageCommunity channelsContentsTwo channels, two jobsChannels we maintain but don't grow (for now)Pull support outChange the container, not the behaviorBans and grievancesFor PostHog team membersJoining DiscordHow to show upWhat we're working onWe run more than one community channel, and they are not interchangeable. Each one has a job. When a channel tries to do every job, it does none of them well.Two channels, two jobsDiscord and the forum are our two homes. They work differently on purpose.Discord is for real-time chat. Conversational and hands-on. It's where people show what they're building, react to each other, and where superfans hang out. The value is in the conversation happening at all – not in it being findable six months later.The forum is for lasting answers. Asynchronous and searchable. A question, discussion, or article posted there keeps paying out to everyone who finds it afterwards. It should be owned by builders, not staffed by PostHog.The behavior we see in each channel is channel-shaped, not user-shaped. The same person banters in Discord and writes a careful question in the forum, because that's what each space invites.Channels we maintain but don't grow …

Copy pageBrand matters to us, greatly.ContentsThe harsh truth of cat videosBrand firstPavlovian merch responseBreaking bad newsKarmaThings you're probably looking forIt's one of the four major reasons people get recommended PostHog so directly helps us grow. Everyone else is largely terrible at it so it's a massive opportunity to build a long term advantage as a company, and frankly it's fun. It's every interaction we have with our users and comes from how the company itself is designed. It's more than hedgehogs:How our pricing worksThe way we word our emailsThe vibe on sales callsYou get it by nowThe harsh truth of cat videosWhen it comes to attention on the internet, you are competing with cat videos and TikTok, not B2B SaaS competitors. Be realistic - if it's not actually funny (and it's "corporate try hard") then it's not good enough. At one point we realized we were getting cutesy - "ooh a hedgehog". That's not interesting enough for people outside PostHog, even if we think it's cool.It is thus encouraged to be rogue / sarcastic / meme-y / unhinged / weird.Our competitors are (i) more defensive and self-interested in their approach (focused on optimizing revenue growth), and (…

Copy pagePoints & rewardsContentsHow points workEarning points from achievementsEarning points from repliesBalance & transactionsRedeeming pointsProducts (e.g. stickers)Merch creditsFor moderatorsGifting pointsMonitoring redemptionsCreating achievementsPostHog community members can earn points by completing achievements and answering questions, and redeem them for stickers, merch credits, and other rewards from the Points tab on their profile.How points workPoints come from three places: achievements, replies to questions, and one-off gifts from moderators.Each achievement has a point value based on the time and effort we expect someone to spend earning it. For example, voting on the roadmap, updating your bio, and asking your first question are each worth a few points – enough to earn a sticker.Moderators can also gift points for special contributions that don't fit neatly into an achievement category.Earning points from achievementsTo see available achievements and plan which to tackle next, visit the achievements page.Achievements are awarded for activities like:Contributing to community discussionsHelping other community membersHitting milestones (e.g. first question, first ans…

Copy pageArt, brand, and merch requestsContentsArt board automationsHedgehog library🎨 Need artwork or merch? Please request it using the request templates in the PostHog/marketing repo — this is the only place art and brand request issues should be opened. Do not open them in the posthog.com repo, and do not request art or merch over Slack or email.All artwork and merch requests are handled by Lottie Coxon, Heidi Berton, and Daniel Hawkins on the Graphics team.They can help you with things like:Custom visuals for paid ad campaignsBlog and social media artworkNew themed hedgehogsCustom CTAs and bannersBranded merch Animated UI elements💡 You might not need a request at all. brand.posthog.com has ready-made brand assets — logos, colors, hedgehogs, and crests — that any team can use without filing an issue. The hedgehog library below covers approved hogs too.They get a lot of work requests, so they use two separate project boards to organize work – one for merch and one for other art projects. This reflects that merch projects often have much longer timelines and need to be handled differently. Whenever you want to request a new merch design or other artwork, you should use the relev…

Copy pageBeing a brand ambassadorContentsFor engineersFor support & customer successFor salesFor everyone on social mediaOur users are brand ambassadors tooGiving someone the brand ambassador experienceEveryone at PostHog is a brand ambassador.Every person who ever writes anything, ships anything, or talks to anyone is doing brand work. Here's how different roles can be deliberate about it.For engineersYou might write more words than the marketing team does. PRs, commit messages, GitHub issues, Slack threads, changelogs, error messages, tooltips, empty states, documentation.All of it is brand.Quick guidelines:Write clear commit messages. Other developers read them. How you describe a change reflects on you and on PostHog. Be transparent when co-authoring with AI tools.Reply to GitHub issues like a human. If someone filed a bug, they're frustrated. Use empathy and be liberal with giving away merch.Changelog entries are marketing. When you ship something, write a one-liner that would make a developer excited, not confused.Don't use robotic error messages. If you're writing an error message, explain what went wrong and what to do. "An unexpected error occurred" is a cop-out.Every UI s…

<picture><source type="image/webp" srcSet="https://res.cloudinary.com/dmukukwp6/image/upload/f_webp,h_270,w_480,c_fill,g_auto,q_auto/hasura_posthog_efc51e8a25?_a=AXAH4nI0 480w,https://res.cloudinary.com/dmukukwp6/image/upload/f_webp,h_540,w_960,c_fill,g_auto,q_auto/hasura_posthog_efc51e8a25?_a=AXAH4nI0 960w,https://res.cloudinary.com/dmukukwp6/image/upload/f_webp,h_1080,w_1920,c_fill,g_auto,q_auto/hasura_posthog_efc51e8a25?_a=AXAH4nI0 1920w" sizes="(min-width: 1920px) 1920px, 100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="opacity:0" sizes="(min-width: 1920px) 1920px, 100vw" decoding="async" loading="lazy" src="https://res.cloudinary.com/dmukukwp6/image/upload/f_png,h_1080,w_1920,c_fill,g_auto,q_auto/hasura_posthog_efc51e8a25?_a=AXAH4nI0" srcSet="https://res.cloudinary.com/dmukukwp6/image/upload/f_png,h_270,w_480,c_fill,g_auto,q_auto/hasura_posthog_efc51e8a25?_a=AXAH4nI0 480w,https://res.cloudinary.com/dmukukwp6/image/upload/f_png,h_540,w_960,c_fill,g_auto,q_auto/hasura_posthog_efc51e8a25?_a=AXAH4nI0 960w,https://res.cloudinary.com/dmukukwp6/image/upload/f_png,h_1080,w_1920,c_fill,g_auto,q_auto/hasura_posthog_efc51e8a25?_a=AXAH4nI0 1920w" alt="How Hasura improved co…

Copy pageWhy does PostHog exist? Our mission and strategyContentsOur missionWhy is that our mission?Our strategy1. Be the source of truth for all product context2. Provide every tool engineers need to build successful products3. Get in first4. Automate the iteration processSecret master planOur missionEquip every developer to build successful products.Why is that our mission?Since the beginning, we've believed that engineers should be way more involved in making product decisions than they've been historically. In order to help them do that, we've built a collection of tools for engineers. Similar tools to the ones we've built have existed for a long time, but they were always built with other users in mind. By building things like product analytics, session replays, feature flags and a data warehouse for engineers first, we give engineers the ability to make product decisions themselves. This massively increases the speed at which engineers can make good decisions.The other way PostHog helps engineers is by combining all the tools they need into one product. This avoids a ton of work integrating and linking up various products, both when integrating and ongoingly.We try to help en…

<picture><source type="image/webp" srcSet="https://res.cloudinary.com/dmukukwp6/image/upload/f_webp,h_270,w_480,c_fill,g_auto,q_auto/eleven_labs_b5853d00b7?_a=AXAH4nI0 480w,https://res.cloudinary.com/dmukukwp6/image/upload/f_webp,h_540,w_960,c_fill,g_auto,q_auto/eleven_labs_b5853d00b7?_a=AXAH4nI0 960w,https://res.cloudinary.com/dmukukwp6/image/upload/f_webp,h_1080,w_1920,c_fill,g_auto,q_auto/eleven_labs_b5853d00b7?_a=AXAH4nI0 1920w" sizes="(min-width: 1920px) 1920px, 100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="opacity:0" sizes="(min-width: 1920px) 1920px, 100vw" decoding="async" loading="lazy" src="https://res.cloudinary.com/dmukukwp6/image/upload/f_png,h_1080,w_1920,c_fill,g_auto,q_auto/eleven_labs_b5853d00b7?_a=AXAH4nI0" srcSet="https://res.cloudinary.com/dmukukwp6/image/upload/f_png,h_270,w_480,c_fill,g_auto,q_auto/eleven_labs_b5853d00b7?_a=AXAH4nI0 480w,https://res.cloudinary.com/dmukukwp6/image/upload/f_png,h_540,w_960,c_fill,g_auto,q_auto/eleven_labs_b5853d00b7?_a=AXAH4nI0 960w,https://res.cloudinary.com/dmukukwp6/image/upload/f_png,h_1080,w_1920,c_fill,g_auto,q_auto/eleven_labs_b5853d00b7?_a=AXAH4nI0 1920w" alt="How ElevenLabs uses every tool PostHog has …

Copy pageOverviewContentsOur teamsOur visionThings we want to be great atThings we're interested in trying outThings we don't want to spend time onHow to work with different types of customer'Enterprise' customersWho we areStaying current with what we shipOur primary focus is on making our paying customers successful, not forcing sales through. This mostly means an inbound sales model, but we are also running some outbound sales experiments.While this means working with a smaller number of users than typical B2B SaaS companies, we know that the people we talk to are mostly already pre-qualified and genuinely interested in potentially using PostHog. Our teams act as genuine partners with our users. We should feel as motivated to help and delight users as if we were on their team. In practical terms, this means:No BS sales-y talk - we are direct, open and honest with customers. We share as much as possible publicly, rather than hiding it behind a mandatory demo call. We are honest when we don't know the answer, or if we're not sure that PostHog is the right solution for a customer.Speed - we are weirdly responsive. If a customer is in a rush, we do our best to work at their pace. We …

Data sources & import (ELT)Let AI connect your sources for youSkip the manual setup — run this in your project and the wizard auto-detects your databases and APIs and connects them to PostHog.npx @posthog/wizard warehouseLearn moreLet AI connect your sources for youConnect your external databases, SaaS tools, ad platforms, and more to sync data in bulk into your PostHog warehouse for analysis and modeling. All events and user data captured via PostHog SDKs are automatically available in your warehouse as well.1PasswordAblyActiveCampaignAdjustAdobe AnalyticsAdobe Commerce (Magento)AdRollAdyenAfterShipAgileCRMAha!Aha! IdeasAirbrakeAircallAirOpsAirtableAirwallexAivenAlgoliaAlgunaAlpha VantageAmazon AdsAmazon SESAmplitudeAnthropicApify DatasetApitallyApolloAppfiguresAppFollowApple (App Store Connect)Apple AdsAppLovinAppsFlyerAppSignalAppstackApptio Cloudability (IBM)Argo CDAsaasAsanaAshbyAskNicelyAssemblyAIAtlassian Bitbucket CloudAttentiveAttioAutomoxAutumnAvalara AvaTaxAviationstackAviatorAwinAWS BudgetsAWS Cost Anomaly DetectionAWS Cost ExplorerAWS OrganizationsAzure BlobAzure DevOpsBabelforceBack Market (Back Market SAS)BambooHRBaserowBatonBeamerbeehiivBetter StackBettermodeBigComm…

Pineapple on pizzaNo data availableFeature ownershipActionsfeature/actionsActivity logfeature/activity-logsActivity viewfeature/eventsAgent proxyfeature/agent-proxyAgent runtimefeature/agent-runtimeAgentic provisioningfeature/agentic-provisioningAI gatewayfeature/ai-gatewayAI playgroundAI plugin (Claude Code, Codex, Cursor, Gemini CLI)Georgiy Tarasov is the point owner.Alertsfeature/alertsAnnotationsfeature/annotationsAPI structurefeature/api-structureShared responsibility, with features owned by the relevant small team.Authenticationfeature/authAutocapturefeature/autocaptureBase currencyfeature/currencyBatch exportsfeature/batch-exportsBillingfeature/billingCache warmingfeature/cache-warmingCLIfeature/cliShared with: Error Tracking TeamSelf-Driving TeamChris Volzer is the point owner for agentic use cases. Error tracking owns the symbolication/upload pipeline and symbol/sourcemap upload internals.Client librariesSee SDKsCloud agentsfeature/background-agentsCohortsfeature/cohortsCommand palettefeature/command-barComments/Discussionsfeature/commentsCSP trackingfeature/csp-trackingCurrency rate datasetfeature/currency-rateCustomer Analyticsfeature/customer-analyticsDashboard template…

Copy pageAPI overviewContentsAuthenticationRate limitingResponsesStatus code: 200Status code: 400Status code: 401Status code: 503 (Deprecated)PaginationTipsGitHub secret scanningPostHog has a powerful API that enables you to capture, evaluate, create, update, and delete nearly all of your information in PostHog. You can use it to pull information into your app, update metadata programmatically, capture events from any language that can send HTTP requests, and more.The API is available for all users and instances. It contains two types of endpoints:Public POST-only endpoints such as /i/v0/e and /flags are used for capturing events, batching events, updating person or group information, and evaluating feature flags. These don't require authentication, but use your project token to handle the request.Private GET, POST, PATCH, DELETE endpoints are used for querying, creating, updating, or deleting nearly all data in PostHog. They give the same access as if you were logged into your PostHog instance, but require authentication with your personal API key.You must make API requests to the correct domain. On US Cloud, these are https://us.i.posthog.com for public endpoints and https://us.p…

Copy pageHow (and why) our marketing team uses PostHogAndy VandervellSep 28, 2022Guides, Product analytics, MarketingContentsThe goals of our marketing teamMarketing dashboardCore KPIsCircuit breakersWebsite dashboardSEO performance trackingThings we don't measure.Content marketing effectivenessWhat is 'Showed Intent'?Content + intent = effectivenessHow did we do in Q3?What's next?Quality signals for new usersImproving how we track attributionMarketing experimentsFinal thoughtsWe learned an interesting fact recently: only 20% of our users track their marketing website and their product using PostHog. This is our fault. We market to engineers at PostHog, so it's not a surprise we're less used for marketing.But here's another fact: all the things that make PostHog great for understanding your product also apply to your marketing website. To demonstrate, we're sharing how we use PostHog for marketing.The goals of our marketing teamTo start, let's talk about our goals as a marketing team. In Q3 2022, these were:Average 420 weekly 'new organization signups'Increase Organic SEO traffic to 5,000 unique users per weekAcquire 20 new reviews on our G2 profileOf course, these are just top-lev…

CustomersHere are some customers who use PostHog.You can use the filters below to read how they use different products.ProductCase studyFeatured[data-radix-scroll-area-viewport]{scrollbar-width:none;-ms-overflow-style:none;-webkit-overflow-scrolling:touch;}[data-radix-scroll-area-viewport]::-webkit-scrollbar{display:none}Company nameProduct(s) usedCase studyNotes1Product Analytics, Session Replay, Feature Flags, ExperimentsLink World's premier startup accelerator2Product Analytics, Feature FlagsOpen source LLMs3Product Analytics, Feature Flags, Experiments, Surveys, Error Tracking, CDP, Managed warehouse, PostHog AILink Postgres in the cloud4Product Analytics, Web Analytics, Session Replay, Feature Flags, Experiments, Surveys, Error Tracking, AI Observability, CDP, Managed warehouse, Workflows, PostHog AILink AI voice generator5Product Analytics, Feature Flags, Managed warehouse, PostHog AIThe MacOS Spotlight that Apple should have built6Product Analytics, Web Analytics, Session Replay, Feature Flags, Surveys, Error Tracking, Logs, CDP, Managed warehouse, PostHog AIThey make airplanes7Product Analytics, Web Analytics, Feature Flags, Experiments, Surveys, Error Tracking, CDP, Manage…