Dub.co · Indexed content

Last week, we had a chat with Alex Bass – founder & CEO at Efficient App, along with his wife and business partner Andra. Efficient App is a platform where people can discover modern software stacks and unlock their full potential through honest, no-bullshit reviews, comparisons, tutorials, guides and more. They also run a YouTube channel where they review and compare software – by leveraging their experience implementing software into businesses of all sizes for over a decade. In this post, we'll walk you through why Efficient App migrated all their short links from Short.io to Dub and how it helped them track tens of thousands of dollars in affiliate revenue. Why are short links important to your business? As a software comparison site, tracking and attributing link clicks to the apps we're recommending is critical as it’s ultimately the product/result that we are selling to our partners. A good link tracking and attribution tool helps us make key decisions on where to focus our future content and growth efforts. Otherwise we’d just be flying in the dark and unable to report our results to our partners. What encouraged you to switch over from Short.io to Dub? After using just abo…

Insights into open source is something that should be easily accessible by all. OpenSauced wanted to make sharing insights into open source repositories, organizations, and contributors as frictionless as possible. To do that, OpenSauced leveraged Dub's features to enhance insights into their product usage and expand their mission of approachable open source insights. How OpenSauced Started Sharing URLs OpenSauced started by adding share buttons to specific pages in their application. This button would use browser APIs to copy the current URL to the clipboard. The problem with this approach is that the URLs wouldn't be “sticky,” or easy to remember. That's where Dub came in. Dub saved us from ourselves by keeping us focused on providing value to our customers and not building our link shortening infrastructure.Brian DouglasFounder, CEO OpenSauced liked Dub for URL shortening because it is a great open source product with a great community as well. Initially, OpenSauced started using Dub to create short URLs with their default dub.sh domain, which gave a quick way to create custom short URLs and be able to track which links on their platform are getting attention. This was a manual …

Pallyy is a social media management platform that lets you manage your social posts, customer support, all in one place. Tim Bennetto, the founder of Pallyy, has always relied on building free tools as a growth lever for his business. Whether it's an AI Image Caption generator or a Twitter bio generator, Tim has always been able to use these tools to drive organic SEO traffic and acquire new customers. The idea: Turn dm.new into a Twitter DM link shortener When Tim acquired the dm.new domain, he knew he wanted to turn this into a free tool that would help people shorten their Twitter DM links. The idea was simple: create a tool that would allow users to shorten their Twitter DM links and make them easier to share. However, the execution was a bit more complicated. Tim needed a reliable link infrastructure that would allow him to create short links, track clicks, and provide analytics – all at-scale and in real-time. Dub's link infrastructure allowed us to go from idea, to execution, all the way to a $8K acquisition in just one week.Tim BennettoFounder He could build this infrastructure himself, but that would take valuable time and resources that he didn't want to waste. Instead, h…

As a leading SEO agency in Switzerland, MagicSpace SEO uses Dub to track the performance of its campaigns and measure the value and ROI it brings to its clients. MagicSpace SEO is a boutique SEO agency that specializes in helping SaaS startups grow their organic traffic. Despite a tiny team, they deliver significant results for their clients. Instead of traditional SEO tactics that take 6-12 months to see results, MagicSpace SEO focuses on quick wins and high-impact strategies that deliver results in weeks, not months. One of the ways MagicSpace SEO delivers results with a low budget is by leveraging affiliate marketing to drive traffic and sales for their clients. Clients pay MagicSpace SEO a commission for every sale they generate through their affiliate links. The Challenge: Tracking Affiliate Link Performance Tracking the performance of their affiliate links was a difficult challenge for Ilias Ism, the co-founder of MagicSpace SEO. It took a lot of work to measure the ROI of their effort. Link-building tactics like guest posting, social media, and forum comments were driving traffic to his client's websites, but he needed a way of tracking the impact of these campaigns. Even if…

Why Dub? At Dub, we're building the modern link attribution platform for short links, conversion tracking, and affiliate programs. By joining Dub, you’ll help shape the infrastructure powering billions of clicks/links and thousands of partner programs worldwide. Loved by world-class teams: Our product is used and loved by some of the world's most innovative companies, like Twilio, Superhuman, Framer, Perplexity, Buffer, and many more. Backed by the best: We raised $2M from some of the best investors (OSS Capital, Balaji Srinivasan) and operators (founders of Vercel, Framer, Raycast, Cal.com, and many more. Small team, massive impact: We’re a small, global team but we move fast. Today, we power 200M+ clicks, 2M+ links, $2M+ in affiliate revenue every month. Every line of code you ship will scale that even further. In this role you will… Design APIs, database schemas, cron jobs, queues, etc. to build powerful features, functionality, and user experiences for our product. Improve our infrastructure to handle tens of billions of analytics events per month – from the ingestion, to the storage and materialization of that data. Take ownership of projects from conception all the way to shi…

Adding link-sharing features to your application is a great way to incentivize users to share your app with others, increasing product adoption. Ray.so is one of those applications. It's one of the top code screenshot tools on Google, and is used by 100,000+ developers monthly to share beautiful images of their code. When Raycast decided to add link-sharing features to Ray.so, they turned to Dub.co's link infrastructure, which allowed them to programmatically create short links and get world-class usage analytics on those links – all with a few lines of code. The challenge: Long & ugly sharing URLs with no analytics As a lightweight code screenshot tool, Ray.so stores the entire application state as a Base64 encoded string in the hashmark of the URL. This allows users to share their code screenshots with others by simply sharing the URL (without needing a database). However, this resulted in long and ugly URLs, and there was no way to track how many people were clicking on them. Instead of sharing long, gibberish URLs, we wanted to let our users share beautiful short links with the ray.so domain.Pedro DuarteHype Lead The solution: Dub.co's Link Management Infrastructure To solve th…

Elxo is a consulting and software development company that creates custom solutions for healthcare institutions. Their flagship platform, Elxo Enlighten, streamlines patient-provider communication by minimizing administrative inefficiencies and boosting patient engagement. It enhances overall satisfaction by creating a more efficient and responsive patient care loop, ultimately driving higher ROI. Early Challenges with Link Shorteners To make healthcare interactions more effective, Elxo needed a reliable URL shortening solution that helped in: Gathering crucial information from patients via convenient, trackable links. Closing the communication loop effectively to monitor patient engagement, ensure timely follow-ups, and gather data-driven insights. However, their early experiments with existing link management platforms like TinyURL, Short.io, and Bl.ink highlighted major issues, such as: High API Latency: Integrating their APIs into Elxo Enlighten led to performance problems, with significant delays that undermined the experience for patients and providers. Complex Integrations: Integration processes were convoluted, consuming time and resources for the Elxo development team. Lac…

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Last week, we had a chat with Christian Taylor – a Nashville-based content creator at Craylor Media. Their flagship YouTube channel, Craylor Made, focuses on comparisons and tutorials for online tech like WordPress, web hosting, domains, VPNs, password managers, and more. In this post, we'll walk you through why Christian migrated all their short links from Bitly to Dub and how it helped him gain deeper insights into engagement and audience behavior. Why are short links important to your business? I started using short links in the description of my videos when I was joining affiliate programs to promote in comparison videos. Since I often feature the same product in many different videos, it is critical that I can update a product link in one place and have it seamlessly updated everywhere I’ve used it in the past. Today, trackable short links are important so I can see accurate metrics of which products are driving the most interest. I also value having my short links on my custom domain for better brand recognition and control over the look and feel of my links. What encouraged you to migrate from Bitly to Dub? I first heard about Dub through a good friend of mine who is a fello…

Last week, we had a chat with Guillaume Duhan – a content creator and owner of the CodewithGuillaume YouTube channel – about how he uses Dub to promote his videos and track analytics data. Tell us a bit about yourself and your YouTube channel In 2022, I launched my YouTube channel Codewithguillaume to share my passion for coding and teach everything I knew about web development. That same year, I came across Steven on Twitter, who was working on Dub, a next-generation link shortener. I was immediately drawn to Steven's idea of entering this market and offering a tool that was simpler, smoother, and more powerful than existing incumbents in the space. So, I took the plunge and became one of the earliest adopters of the product. Since then, I've been using Dub daily in my marketing strategy for promoting my videos, as well as in my SEO and analytics tracking for affiliate links. How do you use Dub for your YouTube channel? As a YouTuber, I create around 3 to 4 videos per week and share these new videos across my various social media platforms. For each of my videos, I create a Dub link that allows me to customize numerous aspects of the destination URL. Firstly, I set a custom dub.li…

Cerebrum is a leading tech company specializing in developing identity verification solutions for background screening firms. Like many B2B companies, they leverage webinars to boost customer acquisition and engagement. However, as their reliance on webinars grew, they ran into challenges: Tracking webinar links proved difficult without a centralized link management system. It became harder to monitor the performance of individual webinars, analyze engagement metrics, and identify opportunities for improvement. As a result, the marketing team struggled to optimize their campaigns, leading to missed insights and potential growth opportunities. Their unbranded, lengthy webinar links didn’t generate enough clicks or conversions. Since these links didn’t use the Cerebrum domain and often appeared as generic URLs like Google Docs, they lacked professional appeal and didn’t inspire trust among potential leads. There was no ability to redirect the links, making the process less agile. This lack of flexibility can be problematic when companies need to update webinar content, reschedule events, or adjust their marketing strategies. Bitly to the rescue? Not quite To solve these problems Cere…

Prisma provides excellent tools for developers to build data-driven applications. At its core, the popular open-source Prisma ORM for Node.js and TypeScript is known for its intuitive data model, migrations, type-safety, and auto-completion. It currently has ~1.5M weekly NPM downloads and is used by millions of developers around the world. In fact, Dub.co itself uses the Prisma ORM under the hood to handle database queries and migrations – here is our Prisma Schema file, fully open-source as well! With Prisma Accelerate and Prisma Pulse, Prisma is also providing new tools to build modern applications with great developer experience. The challenge: Managing and tracking 250+ short links Earlier this month, Petra from the Prisma team reached out with one simple request – they wanted to migrate their existing pris.ly short links to Dub. For context, pris.ly links were used in their various online communications, as well as the Prisma ORM to link to documentation and other resources. For example, the following link in the default Prisma schema would redirect to the Prisma Schema docs page: In the past, Prisma used a custom-built solution to handle short links. However, this solution wa…

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Tella is a modern, high-performance screen recorder that lets you create standout product demos, tutorials, and courses, with built-in intelligent video editing. Since launching in 2020, Tella has grown tremendously, with their beloved affiliate program becoming one of the leading factors of their growth. As the program scaled, the team faced challenges with their existing setup: Tracking inaccuracies: Rewardful’s client-side tracking sometimes caused duplicate lead/sale events, resulting in affiliates being double-paid. No built-in payout support: The Tella team spent 40+ hours every month manually processing payouts and troubleshooting PayPal failures. Limited white-labeling: It wasn’t possible to offer a seamless, in-app referral experience – existing users had to create a separate Rewardful account to get a referral link. This is where Dub comes in. I have never wanted to switch from an existing tool to a new one as much as I did when I first tried Dub. They checked every box our affiliate program required across attribution, payment processing and analytics. Dub is so well designed & built too — it’s a joy to use every day.Grant ShaddickCo-founder Accurate, real-time attributi…

Joey Fennema, known as "the smoothie guy," is the creative force behind Fenitas — a digital brand that creates smoothie-making videos across all major social platforms. Every month, over 100 million people watch his content, drawn in by the mesmerizing visuals, smooth transitions, and vibrant colors of his perfectly blended creations. His audience spans food lovers, health enthusiasts, and casual viewers who can’t resist the hypnotic appeal of his videos. With this massive reach, Joey’s business model thrives on: Brand Sponsorships – Partnering with food, beverage, and lifestyle brands looking to tap into his engaged audience. Product Sales – Selling his own premium smoothie powders, leveraging his audience’s trust and love for his content to drive direct purchases. While his content was undeniably viral, there was a missing piece: Joey had no clear way of tracking how and where his audience was actually engaging with his links. The Problem: Tracking Clicks Across Multiple Platforms With content spread across YouTube, Facebook, Instagram, TikTok, and Snapchat Joey was constantly sharing links to brand partners and his own pages. But without precise tracking, he was making decisions…

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Product Hunt is the leading platform for discovering new innovative products. Every week, millions of people visit the site to explore fresh launches and stay ahead of the curve. They have a combined following of 900k+ across all social media platforms. However, leveraging their social following to drive traffic posed its own set of challenges: Difficulty in measuring campaign impact: With a large and diverse following, it was challenging to gauge which platforms or campaigns are driving the most traffic. Low Click-Through Rates (CTRs): Lengthy links often reduced engagement in posts, leading to lower CTRs. Short.io always came short To tackle these challenges, Product Hunt started using Short.io to create trackable short links. But it wasn’t a smooth experience: Short.io’s user interface was outdated and difficult to navigate. Jason Levin, Product Hunt’s Head of Growth, described the link tracking experience as "messy and cluttered” even remarking that “Short.io looks like it’s from the 1990s,” summing up the overall user experience. Short.io’s analytics were insufficient and made it hard for the team to evaluate campaign performances and make informed decisions. As Jason aptly pu…

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Tinybird is the leading real-time data platform that allows data and engineering teams to use SQL and Git to build real-time data products and easily share them within teams. When choosing their link management solution, they turned to Dub.co to solve their needs as it was the only platform that provided a complete and comprehensive set of features for every use case. Dub stands out as the most user-friendly and intuitive link management platform. Despite its simplicity, it offers the most comprehensive solution I've ever worked with.Cameron ArcherContent Lead The challenge: Lacking understanding of where customers are coming from Tinybird encountered constraints with their standard links, as they lacked the functionality to integrate comprehensive UTM content parameters for precise tracking of their traffic sources. "We wanted every single click from an external platform (e.g. social media) to our marketing site to be tracked and appropriately assigned.", said Tinybird Content Lead, Cameron Archer. "We had a broad goal to make sure we used robust and consistent UTM codes for any link we placed on an external platform." As a result, their analytics did not have detailed insights in…

Chatwoot is an open-source customer support tool challenging industry giants like Intercom and Zendesk. With a user base of over 15,000 and growing, they are steadily emerging as an industry disruptor. Chatwoot's engaged community - with over 5,000 social media followers and 4,600+ Discord members has played a key role in their growth, serving as channels for sharing product updates and valuable content. As their reach expanded, Chatwoot recognized the need to optimize their digital communication and track engagement more effectively. Early experiments with link shorteners To gain deeper insights into their outreach efforts, Chatwoot began exploring link shortening tools that could: Create branded short links Monitor each click with advanced analytics such as country, city, device, OS, etc. Chatwoot's requirements, however, extended beyond mere marketing analytics. They were in search of a tool that could integrate with their own platform. The ideal solution would incorporate directly into their apps' share functionality, automatically generating branded short links. Pranav Raj, Chatwoot's co-founder and CEO, put it succinctly: Every interaction, no matter how small, shapes our use…

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